Rip Curl Appoints François Latterrade as New Brand Manager for Europe

Rip Curl is excited to announce the appointment of François Latterrade as the new Brand Manager for Europe, effective November 4th, 2024. François will be based at there European headquarters in Hossegor, France, and will report directly to Mathieu Lefin, President of KMD Brands Europe.

François brings over 20 years of experience in the action sports and outdoor industry, having held leadership roles at prominent brands such as Quiksilver and Boardriders. Throughout his career, François has consistently demonstrated his ability to drive business growth, develop innovative product strategies, and lead cross-functional teams across Europe.

Most recently, as General Manager of Quiksilver EMEA, François was instrumental in strengthening the brand’s position in key markets by activating core initiatives. His deep understanding of consumer trends, along with his commitment to sustainability and innovation, will be key in elevating Rip Curl’s market presence across Europe.

Commenting on François’s appointment, Mathieu Lefin, President of KMD Brands Europe, shared: “We are thrilled to welcome François to the Rip Curl family. His extensive experience in the action sports industry, combined with his passion and deep connection to our core values, makes him the perfect leader to drive Rip Curl’s growth in Europe. I am confident that his expertise will be a valuable addition to the already strong management team we have in place.”

François’s leadership and expertise will be of great value to the brand as it continues to deliver on its mission to be the ultimate surfing company.