BCA SNOW SAFETY F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Safety F/W 2025/26 Retail Buyer’s Guide
Brand: Backcountry Access
Interviewee: Simon Allwein, Sales & Marketing Coordinator Europe
Which products sold best in the winter 2023/2024 and why?
Our Stash Backpacks and BC Link Mini EU radios. Both items can be used 365 days a year, and not only in the winter.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Not yet.
Which product do you expect to grow the most in your 2025/2026 collection?
Our new Stash Backpacks in 25l and 35l – with state of the are technology and look at a very competitive price point. These packs work 365 days a year!
What are the technical highlights of your 2025/26 avalanche backpacks?
Our highlight will be a new Float E2 electrical airbag with only 15l volume. That pack is made for sidecountry adventures without the bulk of 20l+ airbags. You will see these packs on FWT athletes like Max Hitzig and Manon Loschi.
What are the technical highlights of your other avalanche equipment (shovel, probe, transceiver) of your 2025/26 collection?
There have been no major updates in these categories.
What non-avalanche products stand out from your 2025/2026 collection?
The BC Link Mini EU radios are an exceptional cool tool for group communication, all year round. We see guided biking or hiking groups using these in summer, as well as ski guides, patrollers, Freeskiers and Snowboarders in the winter. A true BCA 365 product.
What are your marketing stories for your 2025/26 collection?
Our marketing stories will revolve around the E2 airbag collection, the recently launched new Tracker S as well as our BC Link Mini radios.
How are you helping retailers to sell this category?
We offer clinics for retail staff to be up-to-date with our technical product line, and we utilize our strong mountain guide network to organize in-store product clinics or avalanche courses.
Key Products:
Float E2-15l:
Our smallest electrical airbag by volume yet. Ideal for sidecountry freeriding and heli operators.
BCA_E2_15L_014
New Tracker S avalanche transceiver:
Simplicity is fast. Update of our most intuitive Tracker beacon. Also available in the Tracker S Rescue Package
23H2000.1.1.1SIZ-BCA-TRACKER-S-¾ LEFT SEARCH MODE C2312001010
BC Link Mini EU radios:
The perfect group communication tool for 365 days a year.
23H2200.1.1-01-BCA-BC-LINK-MINI-2582
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