ROSSIGNOL TECHNICAL SNOW BACKPACKS F/W 2025/26 PREVIEW
Retail Buyers Guide: Technical Snow Backpacks F/W 2025/26 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: GUILHEM BOUSSAROQUE, product line manager footwear and Bags
Which technical snowpacks sold best in the winter 2023/24 and why?
Our Escaper Unlimited 18L is our best seller for 2324 season. We had great feedbacks concerning the lightness of the bag, the simplicity of use and its high versatility. On the long run, durability of the Ripstop nylon fabric was also a super positive point.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes. People are looking for more versatile products.
What are the technical highlights in construction and materials of your 2025/26 collection?
Concerning the bags, our commitment is toward sustainability (recycled fabrics) and durability (Durable ripstop nylon fabric).
Which technical snowpacks do you expect the most growth from in 2025/2026 and why?
We expect our escaper unlimited 18L to grow again as people seek lightness, versatility and durability.
How are you implementing sustainability in your products and production processes?
Mainly through the fabrics chosen
What are your marketing stories for 2025/26?
Freeride, mainly through apparel with a project with our athletes. Bags will be features in the stories.
Key Products:
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Escaper Unlimited 18L :
Summer or winter, our Escaper Unlimited 18L backpack is the essential bag for light mountain travel. Its ski-touring-specific features allow you to prepare your outings quickly, while its lightweight, minimalist design makes it an easy choice for summer hiking or climbing sessions. Storage space in the rear panel provides easy access to your shovel and probe. Carry your skis with the quick-access diagonal rack. Contoured shoulder straps help you carry your load comfortably, and there’s a discreet belt if you need extra stability.
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Escaper Free 25L :
Designed for high-altitude hiking and skiing, our Escaper Free 25L Rossignol backpack offers all the space you need for avalanche safety gear and to store all your essential accessories for a day’s outing. Its sleek, minimalist design is ideal for short excursions and missions in unknown lands. An interior pocket provides safe, easy-access storage for your shovel and probe. The fully-opening rear panel provides ample access to the main space. Several options for carrying skis and snowboards, including a quick diagonal mount for skis as well as the usual A-frame carrying options. Possibility of removing the belt and adding ice axes for more technical routes.
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