100% SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: 100%
Interviewee: Elie Bellot, Marketing Coordinator Which 100 %

Goggles sold best in the winter 2023/2024 and why?
In winter 2023/2024, the 100% Norg and Snowcraft goggles were top sellers. The Norg attracted buyers with its bold design and easy magnetic lens swap system. The Snowcraft series stood out for its wide helmet compatibility and excellent field of vision, offering premium performance with the added bonus of a HiPER lens.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes, climate challenges are affecting the industry and are shifting consumer habits and pushing brands, retailers to adapt. The focus is moving toward sustainability and versatile solutions that can handle changing conditions.

What are the highlights in frame construction and materials of your 2025/26 collection?
The Norg features the Gravit8™ system with 8 magnetic touchpoints for a secure fit and quick lens changes. Both the Norg and Snowcraft come with flexible frames and multi-layer face foam lined with moisture-wicking micro-fleece for enhanced comfort. Additionally, they are OTG compatible, ensuring a comfortable fit over prescription glasses. In addition, the Valnord is a new entry-level goggle in the 100% snow range, designed for everyday mountain enthusiasts. It draws inspiration from a classic moto aesthetic, featuring a flexible and low-profile frame that combines style with functionality.

What are the highlights in lens technology in your 2025/26 goggle collection?
The collection features Ultra HD® lenses for distortion-free, shatterproof clarity, 3DPlane™ technology for enhanced protection and a precise fit. HiPER® lenses improve contrast and depth, while scratch-resistant coatings ensure lasting durability.

What colors, prints or patterns are you featuring in your 2025/26 collection?
We carry over classic colors like Essential Black and Essential White for The Norg, while introducing new shades like Fog, Steel, and Tarheel. Additionally, the exclusive Max Palm Pro Model features custom black-on-black flame patterns and unique Max Palm details. The Snowcraft series (Classic, S, and XL) includes three new colors by Declineson and the Zoi Sadowski-Synnott Signature, blending black, navy blue, pink, and white with a dye effect.

Which goggles from your 2025/2026 collection do you expect the most growth from and why?
The all-new Valnord has strong potential to attract worldwide customers with its reliable, stylish, and durable design, perfect for all mountain adventures. As the entry-level goggle in the 100% snow lineup, we expect it to be a strong seller, offering great value for everyday enthusiasts seeking both performance and style.

How are you implementing sustainability in your products and production processes?
Our focus remains on sustainable packaging and efficient global transportation of products. Our goggles are packaged in molded pulp, which is fully compostable, biodegradable, and generates zero waste, as any scrap can be re-pulped. We’ve also prioritized reducing secondary and tertiary packaging, streamlining the cardboard cartons to be slimmer and lighter. This not only cuts transportation and storage costs but also minimizes environmental impact.

How are you helping retailers to sell this category?
Keeping our line streamlined to 6 styles/ 42sku’s. Retailers can showcase the full line and not miss sales not having what the customer wants. Offering a compelling product at each feature/ pricing level. Adding our new Valnor style to provide a high quality entry goggle. New merchandising options including a revamped goggle glorifier. Compelling merchandising materials, and custom options. Education and selling tools powered by ENDVR.

Key Products:

The 2025/26 collection highlights three key products: the Max Palm Signature goggle, offering Ultra HD® lenses and Gravit8™ magnetic system for top performance; the Zoi Sadowski-Synnott Signature, featuring HiPER® lens technology for enhanced contrast; and the Valnord, a durable, entry-level goggle with a classic moto-inspired design, perfect for everyday mountain adventures.

VALNOR:

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SNOWCRAFT S:

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NORG HIPER:

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