AIRBLASTER SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Airblaster
Interviewee: KYLE PHILLIPS - DIRECTOR OF SALES
Which goggles sold best in the winter 2023/2024 and why?
Airblaster Air Goggle was our largest seller, due to high tech fog free performance, and classic / timeless aesthetic appeal.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
We have seen some increase cost in manufacturing due to higher material and labor costs the last couple years. Even though our goggles are made in Japan to high quality levels, we strive to keep the price down as much as possible
What are the highlights in frame construction and materials of your 2025/26 collection?
Airblaster continues to offer the same goggle frame construction as previous years which allows the user to replace lenses with ease no matter what year they bought the frame.
What are the highlights in lens technology in your 2025/26 goggle collection?
Excited to have a new Polarized Rose Blue Chrome lens to offer in the Bone Matte color as well as available as a replacement lens.
What colours, prints or patterns are you featuring in your 2025/26 collection?
Transparent Gloss, Blaze Orange, and Huckleberry/Magic are all team rider favorites we will see a bunch of!
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
Probably the Air Goggle Bone Matte frame with the new Polarized Rose Blue Chrome lens. That frame color is rad for mens, womens, and youth & paired with the new lens it will be on most retailer’s order.
How are you implementing sustainability in your products and production processes?
The best way to truly improve sustainability is through extending product durability and life cycle. Since day 1, Airblaster has created nearly indestructible goggles with timeless aesthetic appeal. As a result, we currently sell more replacement lenses than new goggles, proving that our goggles last longer, and our customers don’t need to buy goggles as often, just replacement lenses. Like great bindings, all of our goggle components are compatible year over year, allowing you to customize, replace, or upgrade at will.
How are you helping retailers to sell this category?
Airblaster brings a fresh fun color pallete every year which our retailers appreciate!
Key Products:
The Airblaster Air Goggle With Chrome Lens:
Is the universal solution to on-hill eye protection. Made in Japan—not China—for the most technical, functional, fog-free performance. All Air Goggles are compatible with previous season versions, and into the future. Care about sustainability? Get a durable, modular, fog-free Air Goggle, and replace only the lenses when necessary.
Huckleberry Matte:
Huckleberry Matte
Shroom Matte:
Shroom Matte
Transparent Gloss:
Transparent Gloss
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