BLIZ SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Bliz
Interviewee: Marketing Team

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Like many in the industry, we are increasingly aware of the changes in climate and the impact they have on winter sports. Snow sports are a core part of our DNA, and we’re committed to developing high-quality products that ensure safety and performance in even the most challenging conditions. Our focus remains on building durable products that athletes and adventurers can rely on for many seasons. While we are still shaping our long-term sustainability roadmap, we are constantly looking for ways to improve and move in the right direction.

What are the highlights in frame construction and materials of your 2025/26 collection?
For 2025/26, we are continuing to innovate in both frame construction and materials to ensure our products offer optimal performance. Ventilation and comfort are key areas of focus, as well as the use of lightweight, durable materials that enhance durability without sacrificing flexibility. Our design process prioritizes creating gear that performs under tough conditions while maintaining the sleek, minimalistic aesthetic that defines our brand.

What are the highlights in lens technology in your 2025/26 goggle collection?
Our 2025/26 collection will feature ongoing advancements in lens technology, focusing on clarity, anti-fog performance, and adaptability to changing light conditions. We’ve been working on lenses that provide minimal distortion and superior optical clarity across a range of weather scenarios, ensuring that athletes can focus on their performance without worrying about visibility. Our goal is to continue offering lenses that perform exceptionally well in all conditions, from bright sunlight to flat light.

What colours, prints, or patterns are you featuring in your 2025/26 collection?
Our 2025/26 collection emphasizes a clean, minimalistic design philosophy, offering a range of styles that cater to various preferences. We are focusing on timeless and versatile colorways that allow athletes to express their style while staying true to the performance-driven functionality of our products. We’ll be incorporating both classic tones and some more expressive, modern touches that balance style and performance.

Which goggles from your 2025/26 collection do you expect the most growth from and why?
We expect growth from models that blend both performance and style, which have always been central to our brand. With new advancements in design and functionality, we are confident that our upcoming collection will appeal to a broad demographic, from casual users to high-performance athletes. As always, our focus remains on delivering gear that excels in both comfort and performance, making our products versatile and adaptable to various winter sports.

How are you implementing sustainability in your products and production processes?
We are always striving to make improvements in sustainability, particularly in terms of product longevity. Our goal is to produce high-quality gear that lasts, reducing the need for frequent replacements. While we are still in the process of refining our long-term sustainability strategy, we are committed to creating durable products that our customers can rely on for many seasons, which is an essential aspect of our environmental approach.

How are you helping retailers to sell this category?
We are focused on creating versatile, performance-driven products that have a broad appeal, making them easier for retailers to position in a competitive market. Our design approach balances minimalism with standout features, ensuring our products are as functional as they are stylish. In addition, being part of the EssilorLuxottica family allows us to offer extensive support and services to our retailers, helping them succeed with tailored marketing assets, customer service, and distribution.

Key Products:

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Rave:

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