MELON OPTICS SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Melon Optics
Interviewee: Marketing Team
Which goggles sold best in the winter 2023/2024 and why?
Our Akira magnetic lens model just goes from strength to strength. A big field of vision, and cylindrical lens forms seem to be the go right now.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
I think this has been a thing for years right? I think in general there are many market changes together with climate changes which make the market tougher and tougher. Just need to keep evolving!
What are the highlights in lens technology in your 2025/26 goggle collection?
Zeiss continues to be our go to on snow lenses, making the maximum use of the Sonar line for increased contrast.
What colours, prints or patterns are you featuring in your 2025/26 collection?
Parallel to our ever evolving line of frame and strap designs, this year sees the launch of our Iron Maiden snow goggle collection showcasing some Eddies design highlights and some studded heavy metal straps! We will also see the launch of our new collab with Street Fighter 2 by Capcom – a unique and eye-catching design collaboration featuring the classic artwork from this iconic game series – nostalgia vibes all the way! FIGHT! These collabs are ready to order for delivery into stores this Winter too.
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
The Akira keeps showing its strength. A strong performer with magnetic lens tech at a killer price – all you need! I do think our collabs with Iron Maiden and Street Fighter 2 will be huge though – something super fun and unique!
How are you implementing sustainability in your products and production processes?
For now all our sunglasses are made from recycled materials and we are making the first sampling steps for the same in our goggle ranges. All packaing and microfibre bags are recycled too.
How are you helping retailers to sell this category?
No risk. Goggles should be carryover products – why feel pressured to make a high preorder? Its not like brands will go out of stock on black goggles. So I encourage stores to make sensible orders, restock when needed and not have to worry about closeouts – nobody likes losing margin – this is something we need to fix in our industry. Thanks to our custom concept and strong D2C base it means we can support partner retailers to swap out slow moving colourways, and indeed provide them at the start with exactly the goggle design combos they need in their area. We will of course support stores with the collaboration ranges with POS and some fun extras, be it Iron Maiden or Street Fighter 2 – which can be ordered now for the 24/25 season on prompt too.
Key Products:
AKIRA Eivy Collab Leopard – Red Chrome:
Our flagship goggle model the Akira with magnetic lens change system using only the best Zeiss Sonar lens tech. Teaming up again with our friends at Eivy for a true eyecatching goggle. A fast change strap system, triple layer face foam and ant fog lens treatment.
melon-optics-akira-leopard-3
AKIRA Street Fighter 2 Player Select – Red Chrome:
Our flagship model Akira in new Street Fighter 2 look! Killing it with nostalgia vibes and the best lens tech on the planet thanks to a magnetic Zeiss Sonar lens for increased contrast. A fast change strap system, triple layer face foam and ant fog lens treatment. Round 1…FIGHT!
Akira PERSP player select
JACKSON Iron Maiden Studs – Dark Smoke:
Classic goggle with a classic Iron Maiden heavy metal design and real studded strap. Featuring Maiden lens engravings, a fast change strap system, triple layer face foam and ant fog lens treatment. Time to Run to the Hills!
Studs
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