OAKLEY SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Oakley
Interviewee: Trevor McGowen – Global Product Director – Sport Performance & Will Conk – Global Director of Brand Management
Which goggles sold best in the winter 2023/2024 and why?
Flight Deck continues to be our best seller due to its expansive field of view, all-day comfort, and world-class optical clarity through our PRIZM lens technology. It’s also compatible with prescription eyewear due to discreet notches in the frame.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
We know there are always things outside of our control so we try our best to focus on what’s meaningful to the athletes and how and where we show up for a seamless shopping experience. We’re fortunate to have a global footprint so when one part of the world has a bad snow season we’re usually able to offset it with another region who had a good one. Regardless of the weather, our mission remains the same…make goggles that fit well, look great, and give athletes the confidence to perfom at their best.
What are the highlights in frame construction and materials of your 2025/26 collection?
The big innovation we’re launching in 2025 is a brand new conical lens geometry housed in a co-molded frame. This allows us to deliver the most expansive field of view while preventing any optical distortion. The immersive experience on the mountain is beyond anything we’ve ever delivered – it’s something you really have to experience firsthand. In addition to the visual experience, we’re utilizing a brand new face foam that provides improved comfort and fit. The combination of expanded vision, improved fit and all-day comfort will make you forget you’re even wearing a goggle. This model also comes in Asia Fit as well with a modified face plate for improved fit and coverage.
What are the highlights in lens technology in your 2025/26 goggle collection?
See above…
What colours, prints or patterns are you featuring in your 2025/26 collection?
The seasonal colors for 2025 are curated from a diverse range of textures and hues, drawn from natural landscapes, avante garde fashion, and cutting edge design, telling a story of transformation and innovation.
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
We expect the new conicle lens model, called Flow Scape, with best in class field of view to drive growth for our brand. Anybody that puts it on will immediately feel the difference!
How are you helping retailers to sell this category?
We offer an online training platform called Leonardo. We want to provide the latest and greatest information that we can to our retail partners. Informative videos for our new products will be loaded on to Leonardo. Oakley’s products are rich in technology, and we want to help the customers and the retail associates learn what makes Oakley’s product different than others.
Key Products:
Flight Deck Pro:
For our customers that love flight deck, we just made it better. The quick lens change allows you to adapt to the conditions. The single-layer lens provides a better optical experience, minimizing distortion, refraction, and reflection.
Flow Scape:
Redefining what a goggle can be, and advanced conicle lens design increases field of view by 60%, allowing for a wider, more immersive visual experience. Additionally, a next gen face foam system enables unprecendeted fit and comfort, taking performance to the next level.
Signature & Team Collections:
Oakley works 1-on-1 with our athletes to create their signature goggles. Our design team takes the athlete’s inspiration and creates a truly unique look that highlights the athlete’s passions and personality.
Brand Previews
