QUIKSILVER SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Quiksilver
Interviewee: Marketing Team
Which goggles sold best in the winter 2023/2024 and why?
The best seller of the season is the newness STORM MG with speed connect system.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes, we are starting to feel the impact unfortunately. Seasons are shorten, but needs are still the same in Axx world. Finally when market is not investing on softgoods and outerwear, they are finally searching for new Axx.
What are the highlights in frame construction and materials of your 2025/26 collection?
We are still focusing on Speed connect construction (with and without magnet) for the coming season, material is mostly now in Bio TPU.
What are the highlights in lens technology in your 2025/26 goggle collection?
We have now 100% of our range in Color luxe technology, from entry to top of range. Playing with our partner zeiss from middle to top of the range.
What colours, prints or patterns are you featuring in your 2025/26 collection?
New colors for coming winter, will around pastel and hearthy colors, still with our basic, but for men army tons, desert colors and lilac pastels are our newness for the coming season, playing with splatter, and matte colors.
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
We are waiting the answer from the market on our Storm MG model introduced last season, sell-in was very good, now we are figure out for a good sell-out ! so we hope to keep the momentum going for next season and growing again on that model.
How are you implementing sustainability in your products and production processes?
Since more than 5 years now, all our product over 100€ are made in bio TPU frame injection and using recycled nylon straps. We are moving a big part of our business in Europe, closer to our market, but not easy to come back after many many years with an industry in Asia. Step by step, but the all process of development, sourcing, repairability of products is key for us in our brands.
How are you helping retailers to sell this category?
Always trying to give the best support we can to our retailers, pushing to be present on the market, in events, giving them support for their sales, marketing in store etc…
Key Products:
As we said for our 2 brands quiksilver and roxy, we are focusing on Color lens enhancer, and system to easily change the lens. We are also always proposing our products with a photochromic reference to cover a maximum of needs to our clients. Our Speed connect product are always offered with a free bonus lens, and hardcase or socks of protection. We are proposing nice capsule to propose and complete our outerwear outfits. This winter we re-edit our Whazoo goggles in a capsule collab with Bangingbees, a real true re-edition of our historical goggles best seller for many year in 20K. We also playing with our storm MG on the mercury capsule, worn by our famous rider Miles Fallon. And last but not least for QS, our Storm MG capsule with sparkle painting.
STORM MG:
STORM MG
STORM MG MERCURY:
STORM MG MERCURY
WHAZOO:
WHAZOO
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