ROSSIGNOL SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: Margaux JOLY – Category Manager Protective Equipment
Which goggles sold best in the winter 2023/2024 and why?
Our Magne’Lens Goggles were the number 1 seller in 2023-24. One of the key selling points is the magnetic lens system, allowing users to easily swap lens depending on the weather conditions. The goggles also feature advanced anti-fog technology and great design & fit.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes we are on different topics: sustainability (using recycled materials, reduce useless packaging), lens features (looking for easy swappable lens or photochromic lens to adapt to fast changing weather conditions) and product quality (harsher conditions means high performance gear)
What are the highlights in frame construction and materials of your 2025/26 collection?
In 2025/26 all the ski goggles for adult will be made from as much recycled material as possible: the frame is made from 100% recycled TPU, the strap from 100% RPET and the strap adjuster from R-nylon. We’re launching new frameless goggles (OTAVA) with 2 sizes: S & M to better fit our customers face.
What are the highlights in lens technology in your 2025/26 goggle collection?
Photochromic lens: going rapidly from S1 to S3 to adapt to weather conditions without having to change the lens Oleophobic treatment: smudge-resistant Oleophobic coating stays cleaner longer and makes lenses easy to clean
What colours, prints or patterns are you featuring in your 2025/26 collection?
With frameless goggles, we’ve played with matching strap & mirror coating: pink/purple model + zebra + blurred
Which goggles from your 2025/2026 collection do you expect the most growth from and why?
We expect the OTAVA Frameless model to become our new bestseller. The design is great, different from what we’ve done in the past. We offer photochromic lenses, 2 sizes for a better fit and great lens quality.
How are you implementing sustainability in your products and production processes?
Yes we are. Recycled materials in the products itself (adult models only for now): RTPU frame, RPET strap and R-Nylon strap adjusters. We’ve changed the packaging to remove plastic window (using a sticker with picture of the product instead).
How are you helping retailers to sell this category?
Product training, online marketing materials that highlight key product features, responsive customer service, replenishement Athlete endorsement: we have skiers & snowboarders using our product and they are the best ambassadors for the brand, the product and the
Key Products:
Both models are made from 100% recycled materials in the frame, strap and strap adjusters
New OTAVA frameless goggles provide a wide, unobstructed view. Featuring photochromic lenses that automatically adjust to changing light conditions, they ensure crystal-clear vision in any weather condition. Our Izar Goggles are engineered for performance. Equipped with state-of-the-art ventilation, these goggles ensure optimal airflow, preventing fogging through intense activity and extreme weather conditions.
OTAVA BLURRED:
OTAVA ZEBRA:
IZAR WHITE:
Brand Previews
