SMITH SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Smith
Interviewee: Kate Gaeir, Global PR Manager

Which goggles sold best in the winter 2023/2024 and why?
Our 4D Mag family of goggles continues to be a best seller – offering riders a massive field of view thanks to our Birdseye lens technology. This unique lens offers up to a 25% FOV increase vs traditional toric & cylindrical lens geometries, with an easy lens interchange via the Smith MAG system. Other key models include the I/O Mag and Squad Collections, which now feature Chromapop Pro Photochromic – a new winter specifc formulation with wider VLT swing and faster transition times vs our standard Photochromic lenses.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Certainly Smith, alongside our partners & retailers, feels the impact caused by unprecedented climate & economic conditions. We’re incredibly grateful for our three product categories of Snow, Bike & Eyewear and the diversity they provide. While we can’t predict the future – we all can help to shape it & we’ve placed more focus than ever on long term, innovative & sustainable solutions that will allow Smith to continue to anticipate, imagine & adapt product solutions & collections to an ever-changing landscape.

What are the highlights in frame construction and materials of your 2025/26 collection?
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What are the highlights in lens technology in your 2025/26 goggle collection?
ChromaPop™ lens technology filters specific light wavelengths to enhance contrast and natural color and provide greater definition, color, and clarity on snow.
The all-new ChromaPop™️ Pro Photochromic lenses offer next-level perception with Smith’s enhanced color-boosting ChromaPop™️ lens technology combined with an industry-first lens formulation delivering the world’s best photochromic performance and the fastest transition times — the ultimate solution for changing light conditions in snow goggles. Specifically engineered for optimal performance in cold conditions, ChromaPop™️ Pro Photochromic boasts a light transmission range from Category 1 (56% VLT), to Category 3 (16% VLT.) From the stormiest conditions to bluebird days, ChromaPop™ Pro Photochromic technology offers superior optical clarity while automatically adjusting so you can focus on the adventure ahead. Available in select colorways of the following collections and models: I/O MAG XL, I/O MAG, I/O MAG S, Squad MAG, Squad XL, Squad and Squad S, Skyline XL, Skyline, Proxy, Moment, and Sequence OTG.
BirdsEye Vision™ technology; a proprietary lens shape that extends and curves below the sightline and opens a vast field of view never seen before and offering 25% increase in field of view. **Showcased in the 4D MAG XL, 4D MAG and 4D MAG S goggles.
MAG technology: offering quick, intuitive, and secure lens changing through considered design, strong & weatherproof magnetic contact points, and patent-pending dual locking mechanisms.

What colours, prints or patterns are you featuring in your 2025/26 collection?
Smith color palette is an array across the color spectrum and is divided among Foundationals (Red, Royal Navy, Slate, Black, White, Chalk, and Fatigue Green), Dynamic (brigths including yellow, orange, blues, and greens), Neutrals (muted pinks, purples, blues and greens), and Terrene (earth tones of tans, rusts, deep greens). Patterns include moonscapes, linear geometric fades and wordmarks, classic camoflage, abstract forms, psychedelics, spray paint textures, and more. Goggle strap prints will include artwork from artists Tyler Keaton Robbins, Stevie Shao, and Rob Corradetti aka Killer Acid.

Which goggles from your 2025/2026 collection do you expect the most growth from and why?
The current best selling franchises of 4D Mag, I/O Mag and Squad will see growth but we expect that the introduction of the Preview with its fixed Birdseye lens will be a customer favourite as well as the Tribute & Transfer that meets a critical price point a large segment of the market.

How are you implementing sustainability in your products and production processes?
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How are you helping retailers to sell this category?
Staff training and retail support is incredibly important to SMITH. We rely on shop employees to effectively communicate our design features and technology benefits to customers, and utilize several programs – including ENDVR – to provide training tools and incentives for promoting SMITH within their locations. In addition, we’ve added signigicant resources to our trade marketing division to support retail displays, graphics, and point of purchase opporunties to continue driving the SMITH message in store.

Key Products:
Three new goggles from Smith for 2025/26 are the Preview, Tribute and Transfer. The Preview will be a hero product for us as it is a key extension of the BirdsEye Vision™ technology; a proprietary lens shape that extends and curves below the sightline and opens a vast field of view, now offered in a fixed lens option in a price conscious package. We’re also offering the Transfer & Tribute – each with a modern design and optimized fit in two different sizes – for entry riders who want to look good without breaking the bank. Smith will continue to focus on enaging and vibrant storytelling around our artist series and athlete collabs with Dylan Siggers (Freestyle Ski), Alice Robinson (Ski Racing), and Marion Heart (Freeride Snowboard).

Smith Tribute:

Smith Tribute Goggle

Smith Transfer:

Smith Transfer Goggle

Smith Preview:

Smith Preview Goggle