VON ZIPPER SNOW GOGGLES F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Von Zipper
Interviewee: JP Bonnemason // VZ product manager

Which goggles sold best in the winter 2023/2024 and why?
VonZipper’s line is quite well rounded, and our top sellers prove it. Our Capsule goggle featuring our 4 Play quick lens change interface was our best seller overall, which is rewarding for us as it is our performance driven, high-end goggle. The Outro goggle was our number 2 seller, which is super stylish and is offered at a great price. The Mach VFS rounds out our top three as a great functional cylindrical frame with its clean style, good price and is a team rider favorite.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Our goggles are designed from the floor up as necessary on-hill equipment, that are equally important to our customers as their hardgoods and outerwear for a “best day ever” on hill experience. Everything we make is ideated with that in mind. On a function level, they must fit well, with or without a helmet, they must have a wide field of view, the optics must be sharp, include lens options for all conditions and they cannot fog! Of course, they need to look stylish and align with their personality or kit as well.

What are the highlights in frame construction and materials of your 2025/26 collection?
The “MACHvfs”. The Mach design is focused on the most important area of function ~ sight. The goggle has a massive 170-degree field of vision and is complemented by our Ventilation Flow System that have venturis integrated into the frame that essentially utilize the ports as a vacuum to force air through the dual lenses and eliminate fogging. With our patented 4PLAY lens system, a lens change has never been more spontaneous. To remove the lens, affectionately push the two lens release buttons on the brow line and the two buttons on the bottom of the frame. To insert, line up the lens on the goggle mask and lovingly thrust the lens and click it into place. All this can be performed wherever and whenever the conditions or your mood changes. All you have to do is lower your inhibitions and initiate 4PLAY.

What are the highlights in lens technology in your 2025/26 goggle collection?
INTRODUCING THE PHOTOCHROMIC LENS : Created to improve definition and your visual acuity for the ever-changing lighting conditions encountered on the mountain. The photochromic lenses in our Project Flatlight Collection transition from a 15% VLT for sunnier conditions to a 60% VLT when the light gets low. These lenses are ultra-versatile and the one lens to rule all conditions. VonZipper’s proprietary WILDLIFE lens is a contrast enhancing filter which dramatically improves your ability to read contours in all lighting conditions. Offering maximum definition, acuity and clarity in a way you have never experienced.

What colours, prints or patterns are you featuring in your 2025/26 collection?
Corporate range :

3 Black (Blackout / Fire chrome / Stellar chrome /photochromic)
White gloss /Frie chrome
Navy blue / White Chrome
Tortoise / Silver Chrome

Color Stories :

Camo / Yellow gold chrome
Y2K / Cosmic Chrome

Which goggles from your 2025/2026 collection do you expect the most growth from and why?
Outro: interesting price point & stylish

Key Products:

MACH VFS:
VINTAGESTYLE-PREMIUMTECH-SHARPPRICE BUILT FOR A CONSUMER LOOKING FOR CUTTING EDGE DESIGN, PREMIUM FEATURES AT A GREAT PRICE MEDIUM TO LARGE FIT FEATURING VONZIPPER’S PANO 170o FIELD OF VIEW FEATURING VONZIPPER’S PROPRIETARY VFS SYSTEM OTG COMPATIBLE – GLASSES INJECTED CYLINDRICAL POLYCARBONATE LENS *FREE BONUS LENS!!

CAPSULE:
VINTAGE STYLE – PREMIUM TECH BUILT FOR A CONSUMER LOOKING FOR CUTTING EDGE TECHNICAL PERFORMANCE AND AESTHETICS MEDIUM TO LARGE FIT FEATURING 4PLAY LENS INTERCHANGEABILITY – QUICK CHANGE OTG COMPATIBLE – GLASSES INJECTED CYLINDRICAL LENS – SUPREME OPTICS *FREE BONUS LENS & HARD CASE!!

OUTRO:
CLEAN, FRAMELESS LOOK, AT AN INCREDIBLE PRICE MEDIUM TO LARGE FIT BUILT FOR A CONSUMER GOING FOR A FRONT-ROW LOOK, SCRAPING TOGETHER PENNIES TO PLAY LIGHTWEIGHT INJECTED CYLINDRICAL LENS – SUPREME OPTICS