THIRTYTWO SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: Thirtytwo
Interviewee: Will Keegan, ThirtyTwo Boot Designer/Merchandiser

How was last season in the snowboard binding market?
THIRTYTWO will be new to the binding game for 25-26, and we are entering the market with some new technology. ThirtyTwo’s three decades of experience with boots gives us a different perspective on bindings that we are excited to share.

E-commerce Vs. physical retail, how are you balancing both channels?
We are of course loyal to our retail partners and value them greatly as brick and mortar is the backbone of the industry. Balancing with E-Commerce is key, as there are snowboarders out there that are not located near a snowboard shop. Both channels are important in different ways, and we’ll continue to work to strike a balance.

How are you supporting retailers to sell this category?
We will continue to support retailers through clinics, demos and providing them with marketing support. It is a really big deal for ThirtyTwo to launch bindings for the first time, and we will be doing it right. Our launch will include lots of education on new FASE binding technology. The team is also focused on meeting factory deadlines so that we can ship product to retailers on time.

What unique brand messages are you focusing on for the 2025/2026 bindings season?
We are excited to enter a new category for ThirtyTwo with FASE system. All of our binding messaging will focus on the T32M FASE bindings launch. The FASE Fast Entry System combines the comfort and locked-in feeling of two-strap binding with an intuitive entry system that is compatible with any boot or board.

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
This is not only a ground up new design, each part is engineered to work together as a system. With FASE in mind, the T32M binding has all new buckle designs, straps and an ultra dampening baseplate. We have designed a more open, even flexing high-back that will allow for a mid-flex all-mountain friendly feel. The beautifully designed, light weight, functional T32M ankle strap also sports a mid flex that riders will find adapts to most riding styles. As a package it all works very well together.

Are you using any new materials in your bindings for 25/26?
The sum of all parts on our bindings are engineered to work perfectly together. We have designed a unique, innovative, multipart baseplate that has great dampening and minimal board contact for a nice even board flex. This is achieved using strategic placement of EVA on the footbed, a Nylon Glass Fiber baseplate with minimal board contact points, and a layer of dampening and response using a molded TPU cradle. Lastly, another layer of EVA dampening is in contact with the board. This partnered with FASE fast entry, a Nylon Glass Fiber high-back and straps engineered to have a mid-flex creates the perfect functioning package.

Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
ThirtyTwo’s complete binding collection is new for 2025/2026, and we are launching with Team Rider Signature colorways, a ThirtyTwo 30 Year Anniversary colorway and a collaboration with Volcom.

Any quick entry bindings in your collection for 25/26?
Yes, the T32M FASE binding is a brand-new fast entry system. After six years of rider development, the FASE Fast Entry System combines the comfort and locked-in feeling of two-strap bindings with an intuitive entry system.

Are you planning to focus on a special product range or type of customers?
ThirtyTwo will market the T32M FASE binding to everybody that likes the feeling of a two-strap binding. It is an easy-to-use system that allows riders to stap-in smoothly with one hand and optimize the binding fit on the fly. It works with any boot model, board model and every riding style too.

Key Products:

T32M FASE:
A rider-driven binding. The T32M FASE binding locks you in from pow to park. With unrivalled support, mind bending flex and uncompromising durability. Launching in the Signature Chris Bradshaw, Signature Pat Fava, ThirtyTwo 30 Year Anniversary, T32M x Volcom FASE and black colorways.

Fava Binding:

Bradshaw Binding: