FLUX SNOWBOARD BINDINGS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboard Bindings F/W 2025/26 Retail Buyer’s Guide
Brand: Flux
Interviewee: Marketing Team

How was last season in the snowboard binding market?
With the end of the COVID-19 pandemic, the range of recreational activities has diversified. As the number of casual snowboarders has decreased, there is a growing preference for specialized equipment over all-purpose gear.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
We perceive the current situation surrounding us, including raw materials, labor costs, and exchange rates, as extremely challenging. We believe that developing products with higher added value and selling them at fair prices is the most effective approach.

What are the major trends you’re seeing with product pricing in the snowboard bindings market?
The factors mentioned above, such as raw materials, labor costs, and exchange rates, play a very significant role.

E-commerce Vs. physical retail, how are you balancing both channels?
We will continue to focus primarily on face-to-face sales. Currently, our online sales ratio is very low. To increase user contact, we aim to raise this ratio in the future

How are you supporting retailers to sell this category?
We conduct study sessions and on snow demo to differentiate ourselves from other brands and explain the features of each item. Additionally, we use social media to directly appeal to users and create pathways to our retailers.

What unique brand messages are you focusing on for the 2025/2026 bindings season?
2025/2026?
Japan Quality.

BINDING SPECIFIC

Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
We have developed straps that provide comfortable tightening using new materials, and a highback designed specifically for high-speed carving.

Are you using any new materials in your bindings for 25/26?
We have adopted a soft and resilient material for the straps. Additionally, we use a new lightweight fiberglass material for the DS baseplate.

Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
We have design collaborations with emerging Japanese artists and leading American artists from New York. Additionally, we will be selling models that incorporate feedback from the legendary Terje Haakonsen.

Any quick entry bindings in your collection for 25/26?
We continue to include Burton’s Step On® in our lineup.　

Anything new concerning sustainability and related products or construction you would like to highlight?
We are committed to reducing plastic through simplified packaging and promoting PFAS-free products.

Are you planning to focus on a special product range or type of customers?
We sell our products in over 20 countries worldwide. We aim to propose product strategies tailored to the unique needs of each region.

Key Products:
We will be selling models that incorporate feedback from the legendary Terje Haakonsen.

SR: