FJELL SPLITBOARDING F/W 2025/26 PREVIEW
Retail Buyers Guide: Splitboarding F/W 2025/26 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Kjetil Bjørge Founder/developer
How was last season in the splitboard market?
It was about the same as the season before that.
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Mostly the same.
What are the major trends you’re seeing with product pricing in the splitboard market? E-commerce Vs. physical retail, how are you balancing both channels?
Seems like some prices are pretty much the same. Maybe a little bit more ecommerce, and the best – those who have both. We sells directly trough our web platform and to retailers, both physical and web.
How are you supporting retailers to sell this category?
Try to be as flexible as possible and accommodate the retailers opinions. And being out in the mountains, hiking and riding making content for use in ex social medias etc.
What unique brand messages are you focusing on for the 2025/2026 splitboard season?
Making boards that gives a satisfaction in use -every time. Light weight boards for the hike, shapes, lengths and riding characteristics for getting the most out of the riding and a experience in use.
What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding? Any specific effort on ranges for 25/26? If yes, where and why?
Same line up, but a few new shapes in planning – also adding more lengths to complete the different shapes range.
Are you using any new materials in your splitboard for 25/26? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / wax / etc..
Same high quality production. Certificated wood cores, top coat etc- and in general made to last.
Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
We keep our classic design of white and navy tops – black and white bases.
Key Products:
The MT 1365^ws :
A freestyle inspired back country board for every type of summits, riding and terrain. A board that does it all. Light weight for the hike, stable for a trusty ride down. Early rise nose and rocker nose/tail – camber between bindings and a little tapered provides a unique float in powder and handles packed and icy snow very well. From demanding sides and turns, big drops to playful riding at between the tree lines.
MT 1542^s:
An all mountain board with that provides a more surfy feel. It handles every types of terrain, floats like a dream and respond quickly for precise turning. Rocker nose and tail, camber between bindings. Big nose and early rise for a great float, accelerates quickly and handles big to tighter turnings, drops and higher speed.
MT 1542^s
MT 1180/Hokkadios:
Shorter and wider «volume» boards that brings satisfaction in every terrain and snow conditions. Uniqe buoyancy in powder and easy to turn yet stable and trusty in higher speeds and steeper riding. The version with our patented Pow Pad also brings the possibility of next level feel of riding – bindingless.
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