PLUM SPLITBOARDING F/W 2025/26 PREVIEW
Retail Buyers Guide: Splitboarding F/W 2025/26 Retail Buyer’s Guide
Brand: Plum
Interviewee: Thomas DENAIS Export sales
How was last season in the snowboard binding market?
The market is saturated, with stores holding a lot of stock due to the covid effect. The hardboots market is becoming increasingly attractive, even though softboots still account for the majority of sales, but there is a strong appeal among insiders to this type of equipment.
With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
As far as prices are concerned, we have decided to limit the increase by including certain accessories with our fasteners (knife holders supplied as standard with the fastener). The reliability of our range of fasteners has been a priority for our design office over the last few years.
E-commerce Vs. physical retail, how are you balancing both channels?
Yes, ecommerce is still strong, although of course we have to rely on physical shops to ensure part of the sales and adequate service.
Are you introducing any new innovations in buckles, straps, highbacks, baseplates, heel cups, etc..?
No
Are you using any new materials in your bindings for 25/26?
No
Any new design or pattern approaches in your 25/26 gear? Any collabs on the line?
No
Any quick entry bindings in your collection for 25/26?
No
Anything new concerning sustainability and related products or construction you would like to highlight?
We definitely want to reinforce the repairability of our equipments, proposing all the spare parts necessary to fix the bindings, which the priority when it comes to sustainability. For the rest, we will stick to our DNA and philosophy of producing locally in France (Chamonix valley) and try to find new opportunities.
Are you planning to focus on a special product range or type of customers?
No
Key Products:
Prems board:
The most versatile board of our line. A classic shape (twin tip and slightly pin tail), woodcore construction (ash tree and poplar). Coming in 4 height, 150/156/160 and 164cm, hand made in France.
Feyan trois quart jaune
Eterlou bindings yellow or red limited edition (softboots):
The best seller in our binding’s assortment. Plastic injected high-back offering a soft feeling, 750g per foot (without the interface weight), this binding is the best compromise for the splitboarder looking for an efficient binding when climbing uphill, and cool riding feelings on the way down. Coming in three sizes: S, M and L
Eterlou_3quart rouge
SOK bindings (hardboots):
The binding made for hardbooters! Ideal for riders looking for more performance, better hold and lightness. Extremely versatile with options like the Pekye, skiers will have to watch their back on the uphill. 290g per foot (without interface weight).
SOK trois quart
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