POC SNOW GOGGLES F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: POC
Interviewee: Marketing Team
POC’s new 24/25 Winter season collection is led by a strikingly refined design language across its range of products, including Goggles. Cleaner lines and confident colours come together to enhance established and award-winning silhouettes and offer a new perspective on ski racing and life on the slopes.
POC silhouettes speak for themselves, and inspired by our Scandinavian heritage, our designs are cleaner, more minimalist and classic. We are delighted with the result and hope to inspire more and more people.
Unique to the season is the Raw capsule collection, whose focus has been to forge simplicity and technicality together to provide a unique insight into protection. The collection’s use of translucent materials purposefully exposes details to open insights into the various layers and technologies supporting safety and protection.
“The raw collection has been critical to us as we often talk about science, and here we are able to show all the various layers and approaches that come together from our scientific approach. As Swedes, we always want to be transparent in our methods and approach, and the raw collection is an embodiment of open attitudes and the science of protection.”
Key Products:
Zonula:
Zonula
Vitrea:
Vitrea
Nexal:
Nexal
Brand Previews
