GIRO SNOW GOGGLES 2025/26 PREVIEW
Retail Buyers Guide: Snow Goggles F/W 2025/26 Retail Buyer’s Guide
Brand: Giro
Interviewee: Marketing Team
For Fall winter 25, Giro Sport Design main Story is about the complete rebrand and our New Excelleration Logo Made of a bold highly engineered “G” that speak for the high level of innovation in industrial design, and the rest of the letters that unfold, get thinner as you go from product innovation to action with momentum and speed.
Featured under various forms like you’ll find the Primary form, where our Excelleration Logo like on the Contour Wordmark takes all the space, Or under its secondary form with the stacked Sports Design Like on the Method Stacked.
You’ll find the new Logo declined and elevated with structured strap Silicone or more graphical expression like on the Revolt Goggle pictured
Method has actually been revisited to a quicker Lens change system remaining at the EUR 149.95 sweet spot with two contrast enhancing Vivid Lens By Zeiss. An S2 or S3 for Sunny conditions and an S1, Vivid Infrared lens for cloudy days.
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