Clover Talks New Products And Genderless Designs
Clover’s latest collection has resonated with riders, focusing on lightweight comfort and reliable protection, As the brand looks toward 2025/26, it aims to build on this success with new product additions, while continuing to prioritise simplicity, inclusivity and high-performance design.
Which products sold best from the 2024/25 collection?
Our Back protectors and Crash pants continue to lead the way. These products resonate because they deliver a blend of comfort, protection, and simplicity that our customers value. Riders appreciate that our protection gear is so lightweight and comfortable that they almost forget they’re wearing it. The strong sales for these products are a reflection of our customers’ trust in both the quality and design simplicity.
What new products are in the pipeline for 2025/26?
We’re excited to expand our collection with knee pads to round out our protection offerings. Built with the same technology and user comfort as our other products, these additions will provide riders with even more ways to stay safe on the slopes without sacrificing performance.
Have you had good feedback about your genderless collections?
Absolutely. Our genderless design approach has been a game-changer. Retailers love the streamlined nature of the collection—it simplifies stocking, selling, and sizing. Meanwhile, customers appreciate the inclusivity. Whether you’re male or female, beginner or pro, Clover’s protection adapts to fit your body, skill level, and style seamlessly. It’s one less thing for people to worry about when they hit the slopes.
How do you differentiate yourself from other protection brands?
We focus on simplicity, comfort, and performance. While many brands may emphasise complex technologies or flashy designs, our priority is to make products that riders can wear all day without discomfort or distraction. Our seamless integration of RZ Labs technology allows us to offer robust protection while keeping the product nearly invisible during use. Couple that with a genderless, straightforward design and you have a product that appeals to both customers and retailers alike.
How are your materials chosen for both performance and visual appeal?
Our process starts with performance—every material we choose must meet strict standards for impact protection and comfort. Once that’s established, we focus on design aesthetics. We prioritise clean, minimalistic looks that appeal universally, and all our products are constructed with durable, recycled materials where possible. For example, our back protector features a ventilated jacket made from eco-conscious fabrics that provide both breathability and sustainability, without compromising on style.
Have you had any partnerships or collaborations? if no, who would you like to partner or collaborate with?
We have been working on internal projects for now, but we’re open to collaborations in the future. A partnership with a progressive snowboarding brand or even an outdoor gear company would align well with our ethos. A collaboration that combines our functional design with a brand that shares our passion for adventure and protection would be a great fit.
What is your price position in the market, and how does it compare to similar snow protection brands?
We aim to sit in a mid-range price point, offering high value for both retailers and consumers. Our price reflects the quality of materials and technology used, but we make sure to keep our products accessible. Compared to other brands, we focus on giving more bang for your buck—top-tier protection at a competitive price. This approach also allows retailers to maintain healthy margins.
Which is your best European country for sales and why?
Poland is our new top-performing market. It’s a region where customers truly value quality, technical performance, and durability—all core aspects of Clover’s offerings. Also Austria’s extensive snowboard and alpine community is a perfect match for our versatile, genderless designs that cater to riders of all levels.
What are your marketing stories for 2025/26?
Our 2025/26 narrative revolves around expansion. With our recent growth into nine new territories in Europe, we’re taking Clover to more riders than ever before. In addition to our product lineup, we are emphasising our commitment to sustainability, gender-neutrality, and protection technology. We continue to promote a clean, focused collection that is easy for retailers to sell and for riders to trust.
