PRET SNOW HELMETS F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: Pret
Interviewee: Jerrica Deiber, PR Director
Which products sold best in the winter 2023/24 and why?
The Fury X and and Vision X
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes. The EPS foam in our helmets isn’t particularly environmentally, as is the foam in all helmets. The way we address is designing a product that can handle a lot of use, lasts longer, and has a longer life before it gets thrown away. The Haleo technolofy extends the life of the helmet, so it can stay out of landfills longer.
What are the design and material highlights of your 2025/26 collection?
An updated fit system that leads to best fit of any helmet called the RCS 360 fit system. It’s a 360 fit around rather than just one mechanism that pulls the user’s head one way or the other. The RCS 360 fit system wraps around the user’s head then tightens from there.
What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
Pret’s colors and graphics have always been a big part of the brand. The 25/26 lineup will have multiple colorways using unique graphic tehcnics to give usrs more color options in a sea of black and grey.
Which product do you expect to grow the most in your 2025/2026 collection?
The goggle line
How are you implementing sustainability in your products and production processes?
Pret’s focus is durability, long lasting, high performance products. We want people to use their helmets for a long time.
What are your marketing stories for 2025/26?
There are four big ideas behind everything we make.
Weight: The lightest high performance helmets and goggles on the market
Ventilation: Ventilation that makes a real difference
Fit/Comfort: So comfortable you’ll actually want to wear it
Performance: The highest level of protection with the latest technology
How are you supporting retailers to sell this category?
Traditional advertising, local sponsorships, and continuing to connect to the core Pret community that the brand has fostered for years and is at the core of the brand.
Key Products:
Fury/Vision:
The Fury X and Vision X is THE go-to helmet for Pret athletes and ambassadors across the globe. Uphill or downhill, biting cold winds or warm Spring days, the Fury and Vision are ready to adapt.
Pret_Fury_Grey
C Series Goggle:
Equipped with a state-of-the-art Photochromic light-adapting, anti-fog lens, these cylindrical goggles ensure optimal visibility in varying light conditions – one lens for 90% of your time on the hill.
Pret_C40_Front_Orange
Cynic X2:
Whether you’re in the backcountry, at the park, or on the bumps, the Cynic X2 is the performance standard, developed with athlete input and focused on performance and safety.
Pret_Cynic_Acid_Blue
Brand Previews
