ROXY SNOW HELMETS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: ROXY
Interviewee: Stephanie Leuridan product manager, design and developpement.

Which products sold best in the winter 2023/24 and why?
Just back on the category after couple of season out, with the exit of the category due to strategic organization in our company. Happy to be back on the game with these nice product to work !

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Same answer than on Goggles category, sure the cimate change have an impact on the way the consumer buy and persue the product he needs, for sure a need of more versatile product is key for our business.

What are the design and material highlights of your 2025/26 collection?
Everything is new ! so we are proud to coming back with Mips® implementation in 2 of our models in our small range, and introducing sustainable componants to try to helps this planet. the range and the materials we have used are designed to be repairable, and the materials are consolidated and used throughout the range.

What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
There are 2 segment in our offer on both brands, the perennials colors with our basic needs such as Black, white, grey or army for men, and black, white, burgundy for women. The other segment is our Seasonal color offer, with colorways which will be reworked every seasons, offer fresher and and arty seasonal graphics and prints.

Which product do you expect to grow the most in your 2025/2026 collection?
We introduce a model in our both brands which named LAWSON Mips® for quiksilver ad FREEBRID Mips® for Roxy. This Helmet is covering from youth to Adult sizes, and it”s a versatile product, covering 2 standards for Skate/bike and snow. Means you can where this helmet in the slopes, but as well on the skatepark. A mutli-activity aspect, like our consumers which are doing multiple activities.

How are you implementing sustainability in your products and production processes?
Yes we do, we use recycled EPS and EPP / PC and ABS shell as well. About the soft materials on the helmet, we are using recycled fleece, mesh, short fur, as well on strap and packaging. We are trying to do every small step we can. Factory where we produce our helmets is well engaged on the environnement actions, they choose an area close to the harbor, they are re-using and cleaning water, using solar energy etc… this is a whole process behind the production and not only cleaner components.

What are your marketing stories for 2025/26?
We are just back on the category, our marketing stories for the coming season will be Peak chic for roxy with the nice capsule creating the full outfit with the outerwear, and on Qs side we will push this category and invest on local riders first.

How are you supporting retailers to sell this category?
We are doing a push in our Winter AXX for coming winter. The Full Axx assortment needed when you go in the mountains to ride with a maximum of comfort and safety. We are building a 3 years plan to offer to our retailers the possibility to create an impactfull area to sell our products.

Key Products:

CAPSULE PEAK CHIC ROXY GOGGLES HELMET:
Proud to implement Mips® in our range RX brands are introducing the Backin’ models. A double in-mold shell with Active venting, fidlock buckle, nice and comfy fabric and linings. That ‘s our performance segment, following any skier or snowboarder in their high lines in the mountains.

CAPSULE PEAK CHIC

LAWSON Mips® and FREEBIRD Mips®:
Other product shared in our 2 brands RX : the LAWSON Mips® and FREEBIRD Mips®, the multi-activity shell, in ABS durable shell injection, with passive ventings, fit system, and removable “twist & turn” goggles retainer buckle on the back than you can easily remove when you skate. It pass safety standard EN 1077 for snow, and EN 1078 for bike/skate.

LAWSON HELMET

KASHMIR:
The third one, in our historical KASHMIR model, a lightweight in mold shell, link between our youth and adult range, with a simple look and design, passive ventings, fit system and comfy linings.

KASHMIR RX HELMET