TSG SNOW HELMETS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: TSG
Interviewee: Marcel Korner, CEO

Which products sold best in the winter 2023/24 and why?
TSG GRAVITY helmet (featuring our custom low, snug fit, the Gravity helmet is one of the slimmest hardshell designs available. It features a tough skate-style hardshell construction, which securely protects all the useful bits of your noggin. The design curves anatomically around the head for a great fit and tailored wearing comfort. Gears up great with our Goggle Goggle Four).
TSG GOGGLE FOUR (TSG’s greatest contribution to surround vision on the mountain. These amazing supersized goggles are equipped with an oversized, distortion-free cylindrical dual-lens that is both anti-fog and anti-Scratch. This lens can be swopped out with the flip of a thumb – even with gloves on, thanks to a magnetic locking system and easy-grip changing tab, and we even supply a bonus bad weather lens and microfiber goggle bag. The Goggle Four is also graced with a conformable TPU frame, backed by ergonomic triple-layer face foam for superior comfort, and kept in place with a non-slip 45mm silicone strap). .

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Shorter and milder winters mean that customers are also taking up sports in winter that were originally restricted to the warmer months. A few years ago, for example, we invested in the development of our bike category, which is now not limited to the summer business, but is also sold in the winter business.

What are the design and material highlights of your 2025/26 collection?
Research & Development

Collected feedback throughout the year from team riders, dealers and consumers à See Moodboard W25/26
For W25/26 our famous TSG VERTICE hemet will be available with MIPS and as a unisex helmet (until now, there has been a women’s and men’s line) à See Integration MIPS System attached.

What colours and designs are you featuring in your 2025/26 collection? Any standout collaborations?
Color development

Keep bestselling colors and add trending colors with carry-over potential
Get the perfect mix of new & carry-over colors
à See Key Colors W25/26 attached

Any standout collaborations?
Yes absolutely, a few weeks ago we announced that we would be the Official Volunteer Supplier of the FIS Freestyle World Championships 2025. We will equip over 600 volunteers with specially designed TSG Vertice helmets and our TSG Goggle Four. Partnering with such events provide our brand with increased visibility, access to a targeted audience, and overall enhancing our brand image and credibility in freestyle winter sports

Which product do you expect to grow the most in your 2025/2026 collection?
TSG VERTICE MIPS (high quality with an attractive price: EUR 169.95)
BACK PROTECTOR VEST FLY R (high quality with an attractive price: EUR 199.95)

Integration of RE ZRO tech (R = RE ZRO)
Incorporate sustainable practices (recyclable, biodegradable)
Features: lightweight, flexible, ventilated
à For more info see attached.

How are you implementing sustainability in your products and production processes?
See above example of our brand new BACK PROTECTOR VEST FLY R

What are your marketing stories for 2025/26?
See attached.

How are you supporting retailers to sell this category?
We carry out a Global Sales Launch especially for the winter category every year. Clear and fair T&C that protects both parties and set the foundation for a successful collaboration are very important to me. No price increase for W2526 despite a challenging environment. High value products (high quality, medium price). New POP material program for repeat orders from stock à See attached.

Key Products:

TSG Vertice Mips:
Push your limits in the brand-new Vertice Mips, now packing Mips technology, for a safer, more protected ride. Built for freestyle, freeride, and carving, the Vertice Mips delivers a comfortable, secure fit powered by our signature Snug Fit Design and featherlight in-mold construction. Dial Fit System and adjustable Tune Fit padding enhance the fit, with complete customizability, and strategic venting channels keep airflow fresh when your session heats up. Whether dropping into the park or shredding fresh powder, the Vertice Mips has the style, safety, and performance to back you up (Full Wrap In-Mold, Certified EN 1077B, Mips, Dial Fit System, Tuned Fit System (incl. Comfort Padding in 2 sizes), Low fit, Air Flow Channels, Coated front Rim, Removable soft earpads and neckroll, Goggle lock).

TSG Vertice Mips

Back Protector Vest Fly R:
The Back Protector Vest Fly R delivers level 1 back protection to all action sports athletes in a lightweight, flexible, and fitted vest. It is equipped with a removable, full-back RE ZRO pad, providing comprehensive protection in a washable vest. This is made from snug-fitting spandex, with breathable, moisture-wicking mesh on the shoulders and underarms for all-day comfort. And it is held fast by a full-length front zip, with reinforced seams, and a wide elasticated waistband, providing a secure customizable fit. In addition to keeping riders safe, we’ve also considered protecting the environment, making the RE ZRO pad fully biodegradable and 100% recyclable. Another reason to jump with joy.

Back Protector Vest Fly R

Back Protector Vest Fly R WMN:
TSG specially designed the Back Protector Vest Fly R WMN to fit female athletes’ form perfectly, providing the exact superior fit, comfort, and protection as its male counterpart. The women’s vest is made from form-fitting spandex, held fast by a full-length front zip, with reenforce seams, and wide snub waistband from a customisable fit. This has moisture-wicked and breathable shoulders, underarm panels, and a mess pad pouch for hard-riding comfort. The full-back ventilated RE ZRO back pad is designed for level 1 protection with unrestricted flexibility. This pad is also fully recyclable, protecting riders and the environments in which they ride.

Back Protector Vest Fly R WMN