TSG SNOW HELMETS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snow Helmets F/W 2025/26 Retail Buyer’s Guide
Brand: TSG
Interviewee: Marcel Korner, CEO

Which products sold best in the winter 2023/24 and why?

During the winter season of 2023/24, the TSG GRAVITY helmet emerged as one of the best-selling products. This success can be attributed to several key features and strategic advantages:

1. Custom Low, Snug Fit: The TSG GRAVITY helmet is renowned for its custom low-profile design, providing a snug fit that enhances comfort and stability during high-intensity activities. This tailored fit not only improves safety but also increases overall user satisfaction.

2. Slimmest Hardshell Design: One of the standout aspects of the GRAVITY helmet is its ultra-slim hardshell construction. Despite its sleek design, it maintains robust protection, appealing to customers seeking both style and safety.

3. Anatomical Design for Comfort: The helmet’s anatomical curvature ensures an ergonomic fit, comfortably wrapping around the head. This thoughtful design minimizes pressure points, leading to prolonged wearing comfort, which is especially important for winter sports enthusiasts.

4. Compatibility with Goggle Four: The TSG GRAVITY helmet pairs seamlessly with the Goggle Goggle Four, enhancing the overall user experience. This compatibility not only provides optimal vision but also promotes the brand’s ecosystem of products, encouraging customers to purchase complementary items.

These distinctive features, combined with effective marketing and a strong reputation for quality, significantly contributed to the TSG GRAVITY helmet’s popularity and high sales performance during the winter of 2023/24.

During the winter season of 2023/24, the TSG GOGGLE FOUR stood out as one of the best-selling products. This success can be attributed to several key features that catered to the needs of winter sports enthusiasts:

Enhanced Surround Vision: The TSG GOGGLE FOUR is celebrated for providing exceptional surround vision on the mountain. Its oversized, distortion-free cylindrical dual-lens maximizes the field of view, ensuring optimal visibility in various terrains and weather conditions.
Advanced Lens Technology: The goggles feature an anti-fog and anti-scratch dual-lens system, maintaining clear vision even in challenging environments. Additionally, the lens can be effortlessly swapped out using a magnetic locking system and an easy-grip changing tab, allowing users to switch lenses seamlessly – even while wearing gloves.
Versatility for Changing Conditions: To further enhance adaptability, the GOGGLE FOUR includes a bonus bad weather lens, enabling users to adjust quickly to unpredictable weather patterns. This versatility has made it especially popular during a season marked by fluctuating mountain conditions.
Superior Comfort and Stability: Designed with a conformable TPU frame and ergonomic triple-layer face foam, the GOGGLE FOUR ensures superior comfort for extended use. The non-slip 45mm silicone strap keeps the goggles securely in place, enhancing stability during dynamic activities.
Perfect Pairing with GRAVITY Helmet: The GOGGLE FOUR pairs perfectly with the TSG GRAVITY helmet, creating a cohesive and comfortable fit. This strategic compatibility encourages customers to purchase both products together, boosting overall sales.

Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?

Yes, we are experiencing the impact of climate challenges on product demand and development. Shorter and milder winters have led customers to engage in sports traditionally associated with warmer months, even during winter. In response, we strategically invested in expanding our bike category, which was once limited to summer but is now increasingly popular in winter as well. This shift has allowed us to adapt to changing customer preferences and maintain steady demand despite fluctuating winter conditions.

What are the design and material highlights of your 2025/26 collection?

For our 2025/26 collection, we focused on innovative design and advanced materials to enhance safety, comfort, and versatility.

Research & Development:

We gathered valuable feedback throughout the year from team riders, distributors, dealers, and consumers, ensuring that our products meet the highest standards of performance and user satisfaction. This collaborative approach has driven key updates and new features in our upcoming collection.

Design and Material Highlights:

One of the standout features of the 2025/26 collection is the upgraded TSG VERTICE helmet, now available with MIPS. This advanced safety technology provides superior protection against rotational forces, significantly enhancing head safety during impacts.

Additionally, the VERTICE helmet has been redesigned as a unisex model, replacing the previous separate lines for men and women. This change ensures an inclusive fit, catering to a wider range of customers while maintaining the same high level of comfort and performance.

These updates reflect our commitment to continuous improvement and our focus on delivering innovative, user-focused designs for the evolving needs of winter sports enthusiasts.

What colours and designs are you featuring in your 2025/26 collection?

For our 2025/26 collection, we are featuring a carefully curated selection of colors and designs that blend timeless appeal with modern trends.

Color Development:

We are maintaining our bestselling colors that continue to resonate with our customers, ensuring familiarity and reliability. Alongside these classics, we are introducing trending colors with strong carry-over potential, striking the perfect balance between innovation and consistency. This strategic mix allows us to stay ahead of style trends while supporting long-term demand.

Any standout collaborations?

Yes, absolutely. We are excited to announce a standout collaboration as the Official Volunteer Supplier of the FIS Freestyle World Championships 2025. As part of this partnership, we will equip over 600 volunteers with specially designed TSG VERTICE helmets and our TSG GOGGLE FOUR, showcasing our commitment to safety, style, and performance.

Partnering with such a prestigious event not only enhances our brand visibility but also provides us with direct access to a targeted audience of winter sports enthusiasts. This collaboration significantly boosts our brand image and credibility within the freestyle winter sports community, reinforcing our position as a leading innovator in the industry.

Which product do you expect to grow the most in your 2025/2026 collection?

In our 2025/26 collection, we expect the TSG VERTICE MIPS and the BACK PROTECTOR VEST FLY R to experience the most significant growth.

TSG VERTICE MIPS:

We anticipate strong demand for the TSG VERTICE MIPS due to its high-quality construction combined with an attractive price point of EUR 169.95. Featuring the Multi-directional Impact Protection System (MIPS), this helmet offers enhanced safety against rotational impacts, meeting the growing consumer demand for advanced protective gear.

BACK PROTECTOR VEST FLY R:

The BACK PROTECTOR VEST FLY R is also poised for substantial growth, thanks to its premium quality and competitive price of EUR 199.95. It features RE ZRO technology, integrating sustainable practices with materials that are recyclable and biodegradable, appealing to environmentally conscious customers. Additionally, its lightweight, flexible, and ventilated design ensures superior comfort and mobility, making it an ideal choice for active users.

Both products align with emerging consumer preferences for safety, sustainability, and comfort, positioning them as key growth drivers in our 2025/26 collection.

How are you supporting retailers to sell this category?

To support retailers in selling our winter category, we have implemented several strategic initiatives:

1. Global Sales Launch:

We organize an annual Global Sales Launch specifically for the winter category. This event provides our retail partners with detailed product information, marketing materials, and strategic guidance to maximize their sales potential.

2. Clear and Fair Terms & Conditions:

We prioritize clear and fair Terms & Conditions that protect both parties, fostering trust and laying a strong foundation for successful collaborations. This transparent approach ensures mutual benefits and long-term partnerships.

3. Stable Pricing Strategy:

Despite a challenging market environment, we are committed to no price increase for the W25/26 collection. This stability allows retailers to maintain competitive pricing, boosting customer confidence and driving sales.

4. High-Value Products:

Our winter collection features high-value products that combine premium quality with mid-level pricing. This strategic positioning appeals to price-conscious consumers without compromising on performance, enhancing the sell-through rate for our retailers.

5. New POP Material Program:

We have introduced a new Point of Purchase (POP) material program to support repeat orders from stock. These materials are designed to enhance in-store visibility, engage customers effectively, and drive impulse purchases.

By offering robust sales support, strategic pricing, and high-quality products, we empower our retail partners to succeed in the competitive winter sports market.

Key Products:

TSG VERTICE MIPS:
Push your limits in the brand-new VERTICE MIPS, now packing Mips technology, for a safer, more protected ride. Built for freestyle, freeride, and carving, the VERTICE MIPS delivers a comfortable secure fit powered by our signature Snug Fit Design and featherlight in-mold construction. Dial Fit System and adjustable Tune Fit padding enhance the fit, with complete customisability, and strategic venting channels keep airflow fresh when your session heats up. Whether dropping into the park or shredding fresh powder, the VERTICE MIPS has the style, safety, and performance to back you up. features include Full Wrap In-Mold, Certified EN 1077B, Mips, Dial Fit System, Tuned Fit System (incl. Comfort Padding in 2 sizes), Low fit, Air Flow Channels, Coated front Rim, Removable soft earpads and neckroll and Goggle lock.

TSG-Vertice-Mips

Back Protector Vest Fly R:
The Back Protector Vest Fly R delivers level 1 back protection to all action sports athletes in a lightweight, flexible, and fitted vest. It is equipped with a removable, full-back RE ZRO pad, providing comprehensive protection in a washable vest. This is made from snug-fitting spandex, with breathable, moisture-wicking mesh on the shoulders and underarms for all-day comfort. And it is held fast by a full-length front zip, with reinforced seams, and a wide elasticated waistband, providing a secure customisable fit. In addition to keeping riders safe, we’ve also considered protecting the environment, making the RE ZRO pad fully biodegradable and 100% recyclable. Another reason to jump with joy.

Back-Protector-Vest-Fly-R_

Back Protector Vest Fly R WMN:
TSG specially designed the Back Protector Vest Fly R WMN to fit female athletes’ form perfectly, providing exactly the same superior fit, comfort, and protection as its male counterpart. The women’s vest is made from form-fitting spandex, held fast by a full-length front zip, with reinforced seams, and wide snub waistband for a customisable fit. This has moisture-wicked and breathable shoulders, underarm panels, and a mess pad pouch for hard-riding comfort. The full-back ventilated RE ZRO back pad is designed for level 1 protection with unrestricted flexibility. This pad is also fully recyclable, protecting riders and the environments in which they ride.

Back-Protector-Vest-Fly-R-WMN