XION SNOW PROTECTION F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Protection F/W 2025/26 Retail Buyer’s Guide
Brand: XION
Interviewee: Björn Clausen CEO
Which products sold best in the winter 2023/24 and why?
Our top selling products are the VEST EVO And VEST LITE– The VEST EVO offers the best fit and protection, it is loved by its customers especially the addition lower limb pad is a bonus. Also our Lite Vest offers great protection and comfort at a very attractive price point.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
We have growing numbers in all markets even in those challenging economecial and climate developments.
Which product do you expect to grow the most of your 2025/2026 collection?
We expect further growth with our VEST LITE. With its very attractive price point and the great fit, we are confident that it will sell very well.
What are the design and material highlights of your 2025/26 collection?
We will bring in within the first time of XION PG’s history colour. With our background from the stunt protection market, we always aimed to have a protector which is not seen but for 2025/26 we will bring in some colour for the VEST EVO in addition to the existing colour.
How are you implementing sustainability in your products and production processes?
We choose only fabrics produced and coloured within the European union. Also we use some recycled fabrics and keep our production as well as our supply chain to 90% within the European Union. This massively reduces emissions and ensures high ecological as well as quality standards.
What are your marketing stories for 2025/26?
We are putting a bigger focus on our XIONEER Team. We have so many great people using our products from Benjamin Jenkins (Stuntman of Ryan Gosling) winter sport athletes like Isabele Lötscher.
How are you supporting retailers to sell this category?
We offer our shops free manequins with our products to help make the protection gear more visible and show that protection can be low profile and good looking. For our online retailers we produced videos of each product to also boost online sales.
Key Products:
Vest EVO:
The XION® Freeride EVO Vest offers advanced protection and comfort for snow sports, featuring flexible D3O® back pads, premium breathable fabric, and an adjustable waist belt for a perfect fit. Designed in collaboration with professionals, it ensures freedom of movement, easy maintenance, and high safety standards, exemplifying European quality.
Vest Lite:
The XION® Freeride Lite Vest delivers reliable protection at an affordable price. Featuring flexible D3O® back pads, breathable fabric, and a practical design, it offers comfort and freedom of movement. CE certified and designed in Germany, this vest is ideal for snow sports enthusiasts.
Shorts EVO:
The XION® Men’s Freeride Shorts provide top-notch hip, coccyx, and bum protection using D3O® technology. With a slim design, removable pads, and anti-slip bands, they ensure comfort and mobility for various sports. Lightweight, durable, and CE certified, these shorts are made for performance.