ROJO BASE LAYERS F/W 2025/26 PREVIEW

Retail Buyers Guide: Base Layers F/W 2025/26 Retail Buyer’s Guide
Brand: Rojo
Interviewee: Jassie Salveson, Marketing and Sales

How was the 2023/24 base layer market?
The 2023/24 season posed challenges for the soft goods market, driven by climate change, cost-of-living pressures, and surplus inventory. At ROJO, we viewed these obstacles as an opportunity to reinforce our support for independent snow retailers. To address these market dynamics, we curated a tightly focused base layer collection designed to complement our outerwear line. This streamlined approach prioritizes fresh styles, versatile designs, and a cohesive palette that offers retailers flexibility without overwhelming them with excessive options—because layering should be about top-ups, not dozens of choices.

Are there any new trends in base layers?
With cost-of-living pressures in mind, today’s base layers must strike the perfect balance between functionality, sustainability and lifestyle. Athleisure-inspired designs dominate, blending performance for cold conditions with timeless, affordable, and comfortable aesthetics. Consumers now want pieces that work seamlessly on the mountain, at the gym, or even lounging at home. Cross functionality is key.

What’s your base layer strategy for 2025/26?
For 2025/26, our base layers are 90% recycled polyester—a high-performing, breathable, warm, and anti-pilling material. Our strategy focuses on creating climate-conscious, cost-effective, and versatile designs that meet the demands of the modern consumer. Base layers are no longer confined to the slopes; they need to work across multiple environments, whether it’s a cold-weather hike, yoga session, or après-ski lounge. With vibrant, nature-inspired designs, ROJO’s signature colourful prints celebrate the outdoors while inspiring wearers to embrace their mountain spirit. Our high-neck silhouettes offer superior protection in extreme conditions, while cropped 7/8 pants bring unparalleled versatility, perfect for movement on and off the slopes.

What are the key materials you are using?
Our base layers are crafted from 90% recycled polyester and 10% spandex, offering:

4-way stretch for flexibility.
Soft brushed interiors for next-to-skin comfort.
Breathable, moisture-wicking, quick-drying, and anti-pilling properties for all-day performance.

Do you have any tech innovations for 2025/26?
Yes! Our base layers are now made with recycled polyester and feature:

Breathable and quick-drying fabrics to regulate body temperature.
Moisture-wicking technology to keep wearers dry during high-output activities.
4-way stretch construction for maximum mobility.
Anti-pilling materials for long-lasting durability.

What colours and patterns are you working with?
Our palette includes:

Watercolour-infused Rose Water: A soft, natural tone inspired by the outdoors.
True Black: A timeless, versatile option.

These shades offer fresh and timeless looks, allowing wearers to mix and match effortlessly across seasons.

Key Products:

Crew Neck Top:
The ROJO Crew Neck Top is a base layer classic, offering a timeless design that works beyond the slopes. Made from breathable, non-pilling, moisture-wicking, and quick-drying fabric with 4-way stretch, this top is perfect for hiking, yoga, or even relaxing on cool days. Its versatile style ensures it’s a multi-season essential for active lifestyles.

WOMENS LIVING BEST LIFE CREW NECK TOP ROSE WATER 3

Funnel Neck:
Stay cozy and stylish with the Funnel Neck Base Layer. Designed for extra warmth on icy mountain days, this top features a built-in neck warmer that traps heat and shields you from the cold. With vibrant prints and bold colours, it bridges the gap between technical snow wear and street-ready style.

PARK LIFE FUNNEL NECK ROSE WATER 2

7/8 Pant:
Perfect for layering or wearing solo, the 7/8 Pant combines function and form. Its secure waistband provides comfort and stability for a variety of activities, whether carving downhill or flowing through a yoga session. With subtle ROJO branding and cohesive design, these pants effortlessly transition between mountain and lifestyle wear.

TRANQUILITY PARK 78 PANT ROSE WATER