ELHO MENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Mens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Elho
Interviewee: Marketing Team

How was the men’s snow outerwear market in 2023/24
Our first ELHO collection is FW24/25. So we just started and can already say that our best performing pieces are our highlight/hero pieces – Performance Bomber Jacket Phantom, 3L Shell Jacket Andri, 3L Shell Pants Boom, Unisex Insulated Jacket Thunder.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Our mission is to offer our clients a visionary fusion of outstanding performance quality and visionary design. To be worn in the mountains in every weather condition and at the same time for everyday use in the city – looking stylish. Our inspiration is the growing Freestyle generation and their lifetyle. We are working closely on our design with our star testimonial, freestyle ski champion Andri Ragettli.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For our first collection we invented the Performance Bomber Jacket! A revolutionary new product. There are lots of different bomber jackets in fashion and urban collections. But they are all not made for performance. So we invented the ELHO Performance Bomber Jacket and want to be the brand owning this new category. Crafted from 3-layer padded bio-based materials, they are engineered to withstand extreme conditions, keeping you warm even in a -20°C snowstorm. Waterproof and breathable, these jackets feature a detachable hood and ventilation zippers along the arms for temperature regulation and for a stylish cape effect. The innovative boomerang zipper and smart pocket system with multiple internal compartments to ensure quick and secure access to essentials, combining convenience with sleek design. ELHO is a genderfluid brand redefining modern outdoor design by blending versatility, innovation, and style. Designed to suit diverse preferences, our pieces feature oversized cuts for men and fitted designs for women, making each item wearable by anyone, regardless of gender identity. ELHO stands for the new generation of outdoor style.

What new colours / prints are you introducing?
ELHO has an outstanding 75 year history. In the 80s it was the first brand to introduce neon colors. For our relaunch we took this legacy to heart and came up with new innovative neon colors, neon purple, neon coral, neon green. The new Neon Brights! Plus with our first collection we offer a special art capsule collection, JEAN-MICHEL BASQUIAT X ELHO. With black & white artwork from the legendary artist.

Any *NEW* technical stories with regards to fabrics and materials?
For our first collection, we prioritized using a maximum of bio-based materials, sourcing exceptional fabrics from Japan and Taiwan to create garments that are as functional as they are stylish. At the heart of our collection are the Iconic Performance Bpmber Jacket Phantom and the 3L Shell Jacket Andri and the 3L Shell Pants Boom – engineered for maximum functionality in any weather. These pieces are waterproof and breathable, featuring a 3-layer outer material made from 100% Sorona with a 15,000 mm water column and 15,000 g/m²/24h breathability rating. Designed for adventurers who demand more, the padding consists of 100% biodegradable G-LOFT® ECO FUTURE insulation, ensuring optimal warmth and comfort while respecting the planet. Equally remarkable is our unisex Insulated Jacket Thunder made out of lightweight ripstop fabric, 35% bio-based content & DWR-finish (durable water repellency), padding consists of 100% biodegradable G-LOFT® ECO FUTURE insulation. The Fleece Liners Nemo & Cure made from recycled Italian high-quality wool and organic cotton jersey feels like a warm hug. ELHO makes you feel comfortable and looking effortlessly stylish.

Any trends that your brand is moving away from?
Of course we look at current trends and at what our competitors are doing. Back in the days ELHO was always ahead of everybody. That is our ambition too, we want to be in the forefront of things.

Key Products:

Performance Bomber Jacket Phantom:
The ELHO 3-Layer Padded Performance Bomber Jacket shows innovation and style. Waterproof and breathable, it offers unmatched comfort in any weather. Featuring a signature boomerang zipper pocket system for easy access, its 37% bio-based outer material and 100% bio-based padding deliver maximum functionality while prioritizing eco-conscious design.

Performance Bomber Jacket Phantom

3L Shell Jacket Andri:
The ELHO 3-Layer Shell Jacket offers waterproof breathable protection and freedom of movement. Its outer fabric, made with 37% bio-based content, and loose fit make it ideal for any adventure. Designed for maximum performance, it keeps you shielded from the elements while ensuring comfort and mobility when it matters most. 15.000 mm water column.

3L Shell Jacket Andri

3L Shell Ski Hose Boom:
The BOOM 3L Shell Pants feature waterproof and breathable material with 37% bio-based content for protection and comfort in any weather. Their wide cut ensures freedom of movement, while large Boomerang zipper pockets keep belongings organized. With an adjustable belt system for a perfect fit, these pants are ideal for your winter adventures.

3L Shell Ski Hose Boom

Unisex Insulated Jacket Thunder:
The ELHO Insulated Jacket is lightweight, versatile and perfect for all seasons. Made with 35% bio-based content and 100% bio-based padding, it features durable water repellency (DWR). Adjustable hood, sleeves, and hem provide a custom fit. Ideal as a mid-layer under the Andri – 3L Shell Jacket. It keeps you warm during skiing and outdoor activities – and for a stylish look in the city.

Unisex Insulated Jacket Thunder