686 WOMENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: 686
Interviewee: Brent Sandor, Marketing

How was the women’s snow outerwear market in 2023/24
We are seeing a tough outerwear market, especially in Europe. Globally for 686 we are having a very strong season with the new Outline Pant in a baggier fit for women, which is showing incredible sell through at key retail partners as well as our website.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
New Horizons – Our uniting goal is self-expression and the creation of art as we paint upon the snowy canvas beneath our feet. Our trophies are the friendships we build and the memories we bank. We delve into the uncharted and we craft the unprecedented. Our spots shape our outfits, and in turn, our attire becomes an extension of the art we live. Each stitch a word, each color a feeling together weaving the story of our days. We are taking inspiration from our team and current trends of thrifting and pairing extremely technical bottoms with some less technical but more expressive tops. We want the wearer to be able to feel good and stylish in their gear, and also be warm and dry.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
We are growing our “loose” fit range that now has the Outline Pant, the Outline Anorak and a full zip 20K Hologram jacket that has a shorter loose fit that our team has been asking for.

What new colours / prints are you introducing?
Dusty Marine is an impactful color as it plays both as a neutral and pop color when put against snow and trees.

Any *NEW* technical stories with regards to fabrics and materials?
We have introduced our evolved Thermagraph® body-mapped lining system into the womens collection. Thermagraph® Active, with Graphene body-mapped panels can be found in the GORE-TEX Skyline Jacket, while Thermagraph® Warm with 85% Recycled Polyfill body-mapped panels can now be found in our Hydra Jacket. All GORE-TEX and GLCR 20K fabrics have been updated to 100% recycled fabrics to positively impact our carbon footprint.

Any trends that your brand is moving away from?
N/A

Key Products:

GORE-TEX Skyline Thermagraph Jacket:
NEW Thermaragraph® Active body-mapped lining system that is designed to regulate heat and moisture during changing conditions. NEW 100% Recycled PFAS FREE GORE-TEX backed lightweight poly fabric. Longer length for extra coverage on colder days. The Skyline Jacket has been upgraded with our exclusive Thermagraph® Active lining system to keep you going stronger and longer in any elements. A team favorite, the Skyline’s GORE-TEX shell keeps the elements out while the Thermagraph Active® lining aids in heat and moisture management as your body heat changes throughout the day. A drop tail design adds a touch of warmth on those colder mornings on the chairlift.

WOMENS GORETEX SKYLINE THERMAGRAPH JACKET

Whisper Insulated Jacket (PEPPERCORN ):
100% Recycled PFAS FREE 20K fabric. Quilted Insulated Lining for extra warmth. Technical look that translates off mountain as well. Leave a layer at home. Fit for chilly days at the resort, the Whisper Jacket features cozy puffer insulation integrated into the body. To keep you cool when things heat up, zippered Air-Flo™ chest vents allow ample air-flo when on the chair lift, riding or hiking.

GRY_WOMENS GLCR WHISPER INSULATED JACKET

Outline Shell Pant (CARAMEL ):
The pant. Loose fit. Our fastest selling womens pant. Belted elastic waist and elastic cuffs ensure a comfortable fit. Say hello to the Outline Pant – the baggy pant that looks good on everyone. Designed with a wide leg, adjustable high waist, and adjustable cuffs, these pants deliver maximum freedom of movement and comfort. The Outline pant has quickly become a team and fan favorite due to its blend of comfort, style, waterproofing and tech. When you look good, you feel good and when you feel good you ride good. The more detail, opinion, description & comment you give us, the more we can feature you.

WOMENS OUTLINE SHELL PANT