L1 WOMENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: L1
Interviewee: Marketing Team

How was the women’s snow outerwear market in 2023/24
It was challenging. A tough winter for snowfall, along with a saturated market, makes it difficult for snowboard-specific outerwear brands. We’re incredibly proud of our commitment to never overproducing gear, only manufacturing what’s ordered, so we’re not left with a warehouse full of products to discount in November.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Our goal is to create a line designed by snowboarders, for snowboarders. We make outerwear that not only withstands the elements but also has the fit and design that inspires our team to get out there. We believe in the importance of supporting the culture itself by backing team riders, photographers, shops, reps, and filmmakers. ‘Defend the Culture’ is a concept you’ll hear from us for many years to come.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
Over the past two seasons, we’ve completely redesigned our entire women’s line, updating the fits to be more modern and relaxed. The new Dakota jacket and Fairfield pant are team favorites, with the Fairfield featuring our new oversized fit. These pants are designed to give women the baggy look they want without needing to size up or choose men’s pants. Our new Axial Pro Collection is part of our genderless line. It features new lightweight 4 way stretch fabric with a bamboo charcoal membrane. The fit of the pant has been updated to our loose fit.

What new colours / prints are you introducing?
We have a new Waterproof Denim, lots of earth tones and experimented with color blocking

Any *NEW* technical stories with regards to fabrics and materials?
The Axial pro features L1 Bamboo Charcoal membrane technology. It represents the next level in breathable, waterproof, and thermal regulation. By harnessing the natural properties of bamboo charcoal integrated into a PU fiber structure, it offers outstanding waterproofing, breathability, moisture and odor absorption, and thermal regulation—all at minimal weight for maximum comfort. We chose Bamboo Charcoal as our premium protection technology because it’s a natural material that blends seamlessly with PU fabrics. Polyurethane (PU) coated fabrics provide eco-friendly waterproofing and breathability without generating harmful by-products or environmental concerns, making it a highly sustainable combination with natural bamboo charcoal.

Any trends that your brand is moving away from?
Super slim women’s outerwear.

Key Products:

Ukka Collection:
The newly introduced Ukka collection features a 20K/20K 3-layer adventure shell jacket and bib with a loose, boxy, modern mountain fit. Made from 100% recycled dobby fabric, the Ukka collection is designed for comfortable layering. Inspired by our team riders’ desire for a technical, lightweight jacket and bib with a functional fit.

Ukka_Jacket_Ukka_Bib

Fairfield Pant:
Introducing the new team favorite, the Fairfield Cargo pant. This is the baggiest pant in the women’s line, featuring the fit that the team riders have asked for. Designed for riders who prefer a minimalist, baggy-fitting, 90s-style cargo shell pant that can handle any terrain or weather, it is made with lightweight 20K/20K 2-layer fabric (or 10K/10K denim) to keep you dry and looking good. The elastic cinching on the pant cuffs provides a modern silhouette and functionality sought by style-oriented and experienced riders everywhere.

Fairfield_Pant

Dakota Jacket:
Nature controls the weather, but you can control your style and be prepared with the new 2-layer 20K/20K Dakota Jacket. This regular-fitting jacket is designed for all-day wear, providing 40 grams of insulation for comfortable warmth no matter where you are on the mountain. The Dakota jacket offers functional warmth whether you’re hitting the slopes or running errands in town. The more detail, opinion, description & comment you give us, the more we can feature you.

Dakota_Jacket_Fairfield_Pant