OAKLEY WOMENS OUTERWEAR F/W 2025/26 PREVIEW

Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Oakley
Interviewee: Marketing Team

How was the women’s snow outerwear market in 2023/24
The 2023/2024 women’s snow outerwear market focused on technical innovation, with advancements in lightweight insulation, breathability, and ergonomic designs for better performance and comfort. Layering systems became popular for their adaptability to changing weather conditions. Winter sports like skiing and snowboarding continued to drive demand, with a blend of functional and stylish designs. Price sensitivity rose, pushing consumers to seek affordable, high-quality options, encouraging brands to focus on value-driven products.

What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
The 2025/26 outerwear range is defined by “Precision Fit and Purpose-Driven Design,” inspired by the diverse needs of snow sports enthusiasts. Designed to cater to multiple disciplines, the range includes specific solutions for backcountry, all-mountain, and freestyle pursuits, ensuring that every piece is equipped to provide comfort and protection in its intended environment. Advanced functionality is at the core of the collection, with industry-leading technical fabrics and materials delivering superior weatherproofing, breathability, and insulation. Rooted in Oakley’s innovation DNA, the 2025/26 range reflects the brand’s mission to push the boundaries of performance and design. This commitment to innovation and versatility empowers snow sports enthusiasts with gear that meets their unique demands while standing up to the challenges of the elements.

What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
The 2025/2026 Oakley Women’s Snow Collection features two key fits: Slim Fit, close-to-body, trim design with freedom of movement, and Regular Fit, relaxed and comfortable, allowing for unrestricted movement. The key look designed for Jamie Anderson features a unisex look that merges functionality with cutting-edge style, drawing inspiration from the iconic gradient of Oakley lenses. This collection aims to bring the seamless blending and degradation of colors seen in Oakley’s eyewear into textile form, creating a visually stunning and technically advanced ensemble. The utilitarian design is crafted to meet the demands of serious winter sports enthusiasts while offering a unique aesthetic that stands out both on and off the slopes.

What new colours / prints are you introducing?
For the 2025/2026 outerwear collection, Oakley is introducing a refined color palette based on five pillars: Mist, Cement, Black, Abyss, and Auburn, each with distinct characteristics. The creative direction is based around unique nuances: Nearly Black (a deep shade of Abyss), Mirror Frost (a cool version of Mist), and Gradient (a rich variation of Auburn). These colors offer a mix of versatile neutrals and bold accents, providing both performance-driven and stylish options for the season.

Key Products:

AIRWAVE UTILITY SHELL JACKET:
Included in Jamie Anderson key look, it’s built with 3L FN DRY™ 20K/15K fabric, providing excellent waterproofing and breathability. The HYDROFREE DWR treatment repels water and snow, while fully taped seams enhance durability and prevent water ingress. Its kimono sleeve construction offers unrestricted movement and a modern fit. The jacket includes two chest cargo pockets and a RECCO® reflector for added safety.

AIRWAVE UTILITY SHELL JACKET

OUTPOST RC SHELL JACKET:
Combines cutting-edge performance with design for extreme conditions. Featuring a 3L FNDRY™ 30K/20K shell, it offers superior waterproofing and breathability. The Hydrofree DWR treatment keeps you dry, while fully taped seams ensure durability. Its adjustable, helmet-compatible hood with bonded peak enhances protection, and the RECCO® reflector boosts safety in remote areas.

W. OUTPOST RC SHELL JACKET

KENDALL RC SHELL JACKET:
Is designed for performance and comfort. Featuring Hydrofree DWR and fully taped seams, it ensures water resistance and durability. The adjustable, helmet-compatible hood with a bonded peak adds protection, while exposed pit vents provide breathability. With convenient features like an RFID lift pass pocket, mesh goggle pocket, and fixed snow skirt, this slim-fit jacket keeps you ready for the slopes.

W. KENDALL RC SHELL JACKET