OXBOW WOMENS OUTERWEAR F/W 2025/26 PREVIEW
Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: Oxbow
Interviewee: Laura Grenon
How was the women’s snow outerwear market in 2023/24
The women’s snow outerwear market is experiencing stagnation, with steady demand for high-performance gear. However, there’s a growing emphasis on eco-friendly materials and sustainable practices, reflecting changing consumer values. While participation in winter sports remains stable, stylish designs continue to be prioritized alongside functionality, though overall market growth is limited.
What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
The overall theme behind Oxbow’s 2025/26 outerwear range centers on the fusion of adventure and sustainability. We’re drawing inspiration from the growing trend of eco-consciousness, emphasizing the use of recycled and sustainable materials while also prioritizing local production in Europe. This approach not only reduces our carbon footprint but also supports ethical labor practices.
What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
For the 2025/26 season, the FORQUETA jacket stands out as a key piece, showcasing technical innovation and sustainability. Featuring a Primaloft Evolve lining, it offers superior insulation while remaining lightweight and breathable. Made in Europe, the jacket reflects our commitment to quality and eco-friendly practices.
What new colours / prints are you introducing?
We are excited to introduce a mix of solid colors that feature both tonal and vibrant shades. This approach allows us to create timeless styles that are versatile and easily adaptable to different settings.
Any *NEW* technical stories with regards to fabrics and materials?
For the 2025/26 season, we’re pleased to highlight our use of Primaloft Evolve linings in our outerwear. This innovative material enhances insulation while being lightweight and highly compressible, ensuring that our jackets provide exceptional warmth without bulk. Primaloft Evolve is also made from recycled materials, aligning with our commitment to sustainability.
Any trends that your brand is moving away from?
Oxbow is moving away from traditional padded jackets. Instead, we’re focusing on lighter, more versatile designs that use advanced insulation materials.
Key Products:
FORQUETA JACKET:
The FORQUETA jacket combines sustainability and performance, crafted in Portugal from recycled European materials. It features a Primaloft Evolve lining for lightweight insulation and exceptional warmth. With a Sympatex membrane, the jacket ensures outstanding waterproofing and breathability. Designed for outdoor adventures, the FORQUETA reflects our commitment to quality and eco-friendly practices.
MALADETA PANT:
The MALADETA bib pants are made in Europe with a Sympatex membrane, providing outstanding waterproofing and breathability. Featuring functional details for enhanced performance, these pants ensure maximum mobility and durability, making them a must-have for your winter adventures. The more detail, opinion, description & comment you give us, the more we can feature you.
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