PATAGONIA WOMENS OUTERWEAR F/W 2025/26 PREVIEW
Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: PATAGONIA
Interviewee: Dominik Martin, EMEA BU Buying Manager
What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
Our Fall 2025 outerwear is a great example of how we continue to focus on solving for impact and performance throughout our product line. Built with input from our ambassadors and tested in the roughest conditions, this season’s Snow line shows how we can reduce the footprint of our product without compromising on performance.
What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
The key part of our Fall 2025 Snow line is the PowSlayer Freeride Kit including the relaunch of the PowSlayer Jacket and Pants – now made with the new Gore-Tex PRO ePE membrane. We paired lightweight, breathable and packable 3-layer GORE-TEX Pro ePE shell fabric with a minimalist, no-nonsense design for the highest levels of durable storm protection deep into the backcountry. With the PowSlayer kit, innovation lies in the refinement of function. We’ve significantly increased storage capacity and organization while improving fit and mobility—all with zero weight penalty. The Powslayer is designed for anyone seeking top-tier protection and durability without compomising on packability or breathability. It’s perfect for the backcountry freeride customer who demands the best.
Any *NEW* technical stories with regards to fabrics and materials?
In Fall 2025, we’re excited to introduce the new Gore-Tex PRO ePE membrane into our product line. The Gore Pro EPE technology in our pinnacle, iconic revision of the highest-performing Gore Pro snow styles on the market. This new fabric marks the final chapter of our journey towards high performing products made without intentionally applied PFAS. And now all of Gore-Tex’ fabric division is PFAS-free. We’ve led the industry in removing harmful chemicals without compromising performance and durability, a monumental achievement for our brand.
Any trends that your brand is moving away from?
We continue to build products with quality and longevity as underlying design principles and are focusing on timeless classics that are designed for a lifetime of use over styles influenced by fast-paced trends.
Key Products:
PowSlayer Jacket:
The PowSlayer Jacket is a big mountain freeride jacket made for performance in the harshest conditions of the backcountry. The redesign of the PowSlayer Jacket increases its functionality and storage capacity without adding weight. The new Gore-Tex Pro ePE fabric meets the Gore-Tex Guaranteed-to-keep-you-dry standard yet is 30% lighter than before. Without added weight or bulk, packability of the jacket remains intact.
PowSlayer Pants:
As covered with the PowSlayer Jacket, the pants follow the same themes of refinement, durability, and added storage capacity. We adopted all the improved patterning and design shaping in the legs that we’ve learned from our six years of commitment to finding the perfect backcountry fit. This fit balances uphill, human-powered striding, with a comfortable snow athletic stance fit for the downhill. The more detail, opinion, description & comment you give us, the more we can feature you.
Brand Previews
