Winterpro, La Rosière, France, Jan 12-14, 2025 preview
Winterpro will again be the first European on snow demo of the year, with shops visiting to test FW25/26 snowboard products for the first time. This year’s show is being held from Sunday through to Tuesday.
La Rosière resort is located in the middle of Haute-Tarentaise, just above Bourg Saint Maurice has a great snow record and a 2,000m vertical drop (850m – 2850m), so 3 solid days of good testing are anticipated.
Last year, 36 brands exhibited, 247 shops visited and 2,916 tests were made. The significant increase in shop visits and tests demonstrate, when compared to the prior year, that the event has really established itself as a key b2b event in the winter calendar.
WinterPro will be based like last year on three sites right next to the slopes. The 700 sq metre test village containing all the exhibiting hardgoods brands is located in front of the departure point of the Roches Noires chairlift, 30m from the car park. Next to this, the 200 sq metre Salle Jean Arpin reception hall open from 8.30am to 8.30pm, will be occupied by exhibiting accessory and textile brands and also be the location of the early evening’s activities. This is also the location for the daily happy hour from 5pm to 6.30pm. The midday meal is also back at Le Boréal restaurant this year.
The test village will be open from 8.30am to 4.30pm everyday with the Roches Brunes chairlift exclusively for WinterPro participants for the first hour of each day. And on top of the resort’s terrain there will be a freestyle area built between the Antigel restaurant and the snow front (table, hip, rail, etc.)..
The plan for each evening’s entertainment this year is as follows: Before the event begins on Saturday evening, a welcome aperitif by La Rosièrè resort will be held at Le Boréal restaurant. Then DJ’s and film screenings on Sunday and Monday evenings at Le Boréal restaurant and during which awards will be presented for the best tester and for the top 3 tested brands.
There are regular shuttle buses between La Rosiere and the Bourg Saint Maurice station which are served by the TGV High Speed Trains direct to Paris, Marseille and Geneva. Nearest airports are Chambery, Lyons, Grenoble and Geneva. See you in La Rosiere for the snowboard trade season opener.
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