L1 Welcomes Eero Ettala To The Team

Eero Ettala, a true legend in the world of snowboarding, has joined the L1 Premium Goods team. With a career spanning over two decades, Eero has consistently pushed the boundaries of progression, remained deeply connected to the core of snowboarding, and played a vital role in shaping and preserving its culture. His passion and dedication make him a natural fit for L1 Premium Goods.

Eero’s go-to setup includes the L1 Rankin Pant paired with the L1 Fillmore Jacket, combining both style and performance to match his riding.

This partnership promises exciting collaborations on outerwear, creative projects, and initiatives that resonate with both Eero and snowboarders worldwide. L1, a brand created by snowboarders for snowboarders, remains committed to protecting and celebrating the culture of snowboarding.

Reflecting on this new chapter, Eero shared:
“As I’m no longer the up-and-coming kid or the guy spinning the most and landing podium spots in contests, it feels amazing to ride for a company that values seasoned riders who are still out there, snowboarding for the love of it and pushing boundaries on their own terms. I’m really excited for what’s ahead with L1!”

This collaboration marks a significant step forward, bringing together Eero’s vision and experience with L1’s dedication to the snowboarding community.