COLOURWEAR WOMENS OUTERWEAR F/W 2025/26 PREVIEW
Retail Buyers Guide: Womens Outerwear F/W 2025/26 Retail Buyer’s Guide
Brand: CLWR
Interviewee: Marketing Team
How was the women’s snow outerwear market in 2023/24
Awesome!
What is the overall theme behind your 2025/26 outerwear range? From which big trends do you take your inspiration?
2025 Collection is inspired by the Nordics roots! it’s a tribute to the essence of the North, where untouched wilderness and urban sophistication blend seamlessly. Drawing from the rugged beauty of fjords, forests, and Arctic skies, this collection reflects the spirit of those who thrive in nature’s extremes and the vibrant pulse of city life. It’s about more than just looking sharp on the slopes or turning heads on the streets, though that’s a big part of it. The collection captures the Nordic ethos of exploration and resilience, channeling both the wanderer and the rebel. Every jacket, from backcountry-ready to street smart, is designed to protect you from the elements while keeping your style on point. Our pants? Equally versa tile—whether for city rail sessions or winter wanderings, they combine durability, comfort, and effortless style.
What new fits / silhouettes are coming out in 2025/26? What pant and jacket styles are most important in your range?
At Colourwear, making gear isn’t just a process — it’s part of who we are. Like shaping the perfect line in the snow, we craft every piece with precision and passion. Balancing comfort with style, we focus on those subtle details that elevate the gear from functional to exceptional. It’s all about blending time-honored Nordic simplicity with a dash of innovation. Every item we design channels the spirit of our homeland—where rugged landscapes meet modern city streets. To mention some products, Oversized pants in light fabric – BOX pants ! and our new 3 layer jacket and BIB Pants!
What new colours / prints are you introducing?
Our color game this season? Straight from the Nordic playbook. We’ve blended vibrancy with subtlety, embracing our northern palette by pulling in muted, earthy tones that reflect the rugged landscapes. Think soft blushes of twilight skies, icy blues of snow-covered peaks, and deep greens of endless forests. These hues aren’t just about style—they’re a tribute to the natural world that inspires us. Understated yet impactful, they capture the Nordic wil derness’s essence while effortlessly slipping into the urban scene. Perfect for those who know that sometimes the loudest statement is whispered in shades of gray, green, and everything in between.
Any *NEW* technical stories with regards to fabrics and materials?
At Colourwear we’re all about the sustainable marathon, not the sprint. We’re here to prove that quality and durability can coexist with style and for each season we go aim and run for more sustainable sourced fabrics, how we dye our colours and how we treat them. For 2025/2026 we introduce mechanical stretch in a 3 layer jacket and pants and swoop out the spandex fiber to minimize fossil fibers into recycled polyester. That also means that we introduce a new product in our range a 3L jacket and pants with mechanical stretch with 20K/20K
Any trends that your brand is moving away from?
We see that more women like to size up the pants and wear more regular/loose fitted pants, so for the 2025/2026 season have we added more options for them how want to wear the pants a bit more loose.
Key Products:
Cake Jacket – 290€ (XXS-XL):
2 Layer jacket with 40 grams padding, Anorak look with waterguard zippers. 10/10K, soft and stretchy fabrics
Cake Jacket
Transfer BIB Pants – 280€ (XXS-XL):
3 Layer, high raised BIB Pants, 20/20K, Soft and with mechanical Stretch, and all necessary details for long days
Homage anorak – 240€ (XXS-XL):
2 layer Anorak in 100% recycled polyester, 10/10K with 40 grams padding,Big opening on the side to easy to wear. The more detail, opinion, description & comment you give us, the more we can feature you.
Homage anorak
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