EOG and Messe München cancel OutDoor 2025
After many years as a solid fixture in the summer trade show calendar Outdoor by ISPO has been put on pause for this year.
“Sometimes, courageous decisions are needed”, said Christian Schneidermeier, who recently took on his new role as Director of the European Outdoor Group at the beginning of February. “But beyond being courageous, our decision not to hold OutDoor in 2025 is logical.
Despite our best efforts – ranging from a new trade fair concept to thorough discussions and appeals – the number of registrations that we have received to date indicates that we will not achieve the goals set for OutDoor 2025. If we cannot meet these targets of 20 percent more exhibitors and visitors, I believe that not holding the trade fair this year brings us greater opportunities than risks.
At the same time, we are also expanding our strategic partnership with Messe München to strengthen our future endeavors.” Messe München has also recently undergone organizational changes. Harald Kirchschlager, Executive Director Strategy and Development, has taken overall responsibility for the ISPO Group. “Careful analysis of the facts has shown that we have not achieved what we had hoped for. Christian and I looked each other in the eye and agreed to pause OutDoor. We see this as a significant opportunity for a fresh start, allowing us to allocate all necessary resources on further strengthening ISPO Munich as the central global platform for the sports and outdoor industry.
Under the leadership of Exhibition Director Lena Haushofer, we will consistently pursue and develop this approach.” “We are undeniably disappointed, as we invested considerable energy into developing and promoting the new concept for OutDoor 2025”, states Exhibition Director Lena Haushofer. “Nonetheless, we are confident that ISPO Munich 2025 will serve as an effective platform for addressing the pressing and relevant future issues of the outdoor community, both for exhibitors and visitors, given the current circumstances.” These will be given special consideration in the development of the hall and conference concepts. Registration for ISPO Munich 2025 will open next week.
