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Adidas Brand Posts 17 Percent Sales Gain in Q1

Adidas has announced preliminary results for the first quarter of 2025. The company’s revenues grew nearly € 700 million and reached € 6,153 million in Q1 (2024: € 5,458 million). In currency-neutral terms, sales increased 13%. Excluding Yeezy sales in the prior year, currency-neutral revenues for the adidas brand increased 17% during the quarter, driven by double-digit growth across all markets and channels. The company’s gross margin improved 0.9 percentage points to 52.1%…