Dakine John John Florence Collection

Website: dakine.com

Considered the best surfer in the world, John John Florence has been on a surfboard since his infancy. He first signed as a Dakine athlete at age seven. He has graced covers of magazines, redefined the approach to progression and dominated the world tour ever since. Hawaiian-born and bred, Florence is a history-making surfer who stands behind the gear he uses. For Spring 2018, Dakine expands the JJF collection to continue to support the needs of surfers from all walks of life.

Florence brings his passion, experience and demands of a travelling athlete to the Dakine brand. He has influenced a collection built on the details. It includes a hyper-grippy traction pad – custom designed just for Florence-, an ultra-protective board bag and a series of surf leashes. All products ship in eco-friendly packaging made from recycled paper, avoiding waste and the use of plastic. This collection is all about pushing the limits of surf accessories so one of the most progressive riders can keep on changing the game.