Here’s our second installment of imagery from Shops 1st Try, where we finish off our on snow demo image review and also detail all brands exhibited in the Congress Hall where exhibitors and retailer ate each night.
Alpbach town under snowIndustry Dinner Saturday evening Muck receives 10th edition cakeSFT team and the cakeSFT's Muck cuts the 2nd 10th anniversary cake10 Years of Source x SFT collaborationTest Village entranceAround the test village Around the test villageAround the test village Around the test village Around the test villageAround the test village Around the test village Exhibition dinner in the Alpbach convention centreExhibition dinnerExhibition dinner Exhibition dinnerExhibition dinner SFT Source Design Award line upSFT's Muck handing out the dinner prizesSFT personalities from 2010 and still kickingSFT history 2011SFT history 2013SFT history 2014SFT history 2016SFT history in stats and factsAcademy's entry level Propaganda micro camber boardAcademy's Master all mountain camber boardActionSportsJOB.com postings32Advenate's airbag system inflated and oxygen supply and Carbon dioxide collector in placeAdvenate's Andy ReiterAdvenate's shovel Airblaster's NInja Suit Pro is made from a water repellant and merino mixAirblaster's Trenchover jacket in the Max Warmington pro model colorwayAmplid's Gregor CommonAmplid's Peter Bauer is also in The Bavarian whisky business Amplid's Snow legends Jean Nerva memorial board Amplid's super lightweight Milligram Split with new top deck graphicsAnon's Phil KirkoditsAnon's slim fit Raider 3.0 helmet can also be used for skateboarding Anon's Sync google with new infusion magna lens with one handed lens change systemArbor exhibition dinner booth Arbor's eco driven Coda uses a combination of enviromentally friendy technologiesArbors Jens HartmannBataleon's Dennis Dusseldorp Bent Metal's Didi FeichtnerBent Metal's Forrest Bailey Transfer in new colorwayBent Metal's new women's Meta directional progressive bindingBoardsportsource design award winner Never Summer with runners up Nidecker and GoodboardsBonfire's M Firma 3 in 1 jacket in camelBonfire's M Tera 3 in 1 jacket, seperates out into inner fleece jacket and outer shell jacketBrethren's technical hoodie with loads of features to keep you happy on the mountainBrethren's womens Thugrug goes over or under your helmetBrethrens Aisling and Chris KyteBurton stand with second day Exihibtion dinner backdrop .CapitaCapita's hard riding UltrafearCapita's Updated DOA, the Super DOA comes with faster base and stronger stringersCleanwood's Michael Reinwald, distributor of Loaded snowboards and Slopedeck Crab Gra'bs AK and Alex Uvalle Crab Grab Punch mitten in Scott Stevens pro model rainbow colorwayCrab Grab womens Cinch in Navy stripe DakineDakine's Elisa Erhardt pack and glove combo based on the Poacher 22Dakine's Kazukokubo pro model Dakine's Reinher MinthDeeluxe plus Capita mini shredDeeluxe's best selling mid range ID in new Bloodline colorway Deeluxe's Florian HeimDeeluxe's new Ground Control combines a stiff alpine bottom with a soft freestyle top to create the perfect carving bootDrake and NorthwaveDrake's Super Sport with new easy entry strap and carbon composite highback Drakes Team is their all mountain weaponEarebel's Dark beanie with intergrated bluetooth headphonesEarebel's Steez beanie, all their beanies come with microphones and control buttons on the speakersEarebels Lars Bärenfänger and Manuel ReisacherElectricElectric exhibition dinner boothFlow's new Fenix with cantered foot bedding, asymetrical highback and speed entry systemFlow's NX2 has aluminium base, cantered footbed and speed entry systemFlux's high end VR Speed in 100% leather with Yokohama soleFlux's Michael LinkFlux's XF binding comes with new asymetric highback and easy relaase binding mechanism ForwardForward's freestyle Root Anorak has two layers with a polartec fleece and combines street style and mountain performance Forward's minimalist Catalyst double layer insulated jacketForward's Stefan SchmittFunky CrewFunky's freestyle Gun Funky's has a carbon insert and is super poppy.Funky's Wave fun powder board reintroduced from the 80's Furberg's Hampus CederholmFurberg's splitbord boards now come with a tongue and groove technology to give a more solid rideFurberg's will also offer a pole with a device for cleaning the tongue in the systemGara's Enduro is a versitile all round spiltboardGara's Ota TylGara's Safari fish shaped spiltboard with wider powder noseGiro's new Method goggle with slash seal interchangable lens system Giro's new Neo helmet is a narrower slimmer fit that comes both with and without mips. Good boardsGood Questions Eric Bruweleit and Thorsten Höhne Goodboards Josef HolubGoodboards Novum twin tip is their first true freestyle all mountain boardGoodboards Reload has double rocker and wooden top sheet Goodboards Tobi Mader and Sandra SchreferHorsefeathers Atrip line streetwear styled Spencer with retro colours Horsefeathers exhibition dinnner boothHorsefeathers fitted Ofelia womens jacket with on trend jungle printHorsefeathers Hanus Salz with team rider Tyler Chorlton Jerry NiedermeierJones's Flagship has had its shape tweaked and a new wooden top sheet 2Jones's Ultra Mind Expander has added stiffness and camber between the feetK2K2 Manifest now has rocker on the tip and tailK2's Andi Threimer and Seb Schmitz jpgK2's Medium, Jake Kuzyk pro modelKonvoi's Escal powdersurfer has an asymetrical tail to help manouvering without bindingsKonvoi's Nevado all mountain powder board has a power rocker line that is built differently from the rest of the industryKorua's Blindganger powder board with classic side cut for carvingKorua's Dart 156 swallow tail carving board which also works well in the powKorua's Mani Schiefer and Marco ReckLevel's best selling glove, the Surburban Rider Level's Empire mitt designed by Rene Rinnekangas Libtech's Cold Crew entry level board for beginers and internediatesLIbtech's Dynamo is camber orientated with a rocker between the feet and C3Libtech's Nicoli Notter, Alex Grammel and Toby HammerLoaded's all mountain Algernon is constructed primarily from Bamboo Lobster's Beyond Medals edition of the Goliath directional freestyle board Lobster's Lucas Beaufort artist addition with traditional camber with side kickMelon's Neil Slinger, a hungry vegetarianMervin brandsMethod merchMethod's Neal Schack collab hoodie, with dog riding a cat riding a board graphicMethods Chris McAlpine with the Classic logo hoodieNever Summer's Dipstick their new pipe and park boardNever Summer's West Bound all mountain board with hybrid rocker camberNever Summers Nicolas Wendelken and Flux's Kyosuke OgataNever Summers SFT Boardsportsource Good Design Award winner The Gunslinger Nideckers Michael Berger and Heiko Schatz Nideckers Sensor twin tip freestyle boardNideckers Tracer asymetric carving board in new colorwayNikita girls Lindan jacket form their Nikita Chikita lineNikita's Neff firing rangeNikita's ten :ten Lindan Jacket in white navy color blocksNitro and EivyNorthwave's Domain all mountain boot the stiffest in their rangeNorthwave's Phrophecy all mountain freestyle boot with crossbow dampening system Northwave's Tobias Bear and Nadia RiewendtNow's JF PelchatNOW's new womens Brigada has a shorter highback to fit a womens lower calf NOW's updated Recon top end carving machine with symetrical carbon highbackO'NeillO'Neill's 3 layer goretex anorak O'Neill's Bjorn Blankert and Julian Ankenbrand O'Neill's Snow City line for slope and street useOakleyOneball wav=xPenguin's 3 layer bib, trousers unzip from bib topPenguin's Claudio Bruehlmann and Tristian Wrinkler xxPenguin's jacket comes with added parka extensionPhunkschun Wears new womens Plush line uses Polartecs Highloft fleece for outstanding warmth and breathabilityPhunkshun Wear's Helmetclava for wearing on top of your helmet keeping you warmer, also gives you greater side to side visibilityjpgPicture Organic ClothingPicture's Kate jacket and Seattle bib, top of bib can be removed and pants used on their own.Picture's urban style Jake Jacket and Yakumo bib Pictures JB Galland and Tom PIccamoloPOW's Michi MohrPOW's new Villain mitt extremely durable with good insulation POW's womens Falon glove has an artist series, this one is by Simon RivierePretty Great's Katharina Baumann and Bonfire rider Max Pretty Great's new sales manager Bastian Reimer and Stephie ter HürneRehall and SinnerRehall's RonaldRehall's womens technical Parka in a leopard printRehall's youth outdoor style jacketRemind Soles exhibition dinner boothRideRip Curl's Edouard Cousty and Mark Godoy Rip Curl's Plum collab jacket has a system to increase air flow through the jacket as well as accessibilityRip Curl's Pow Jacket made from100% recycled fabric with Cordura on the hardwearing points comes with 3 years warrantry 2SalomonSandbox's Classic snow 2.0, baseball brim style with hidden ventingSandbox's Legend snow, old school style comes with and without BOASession's classic style Spearhead with new Vertex polyester fabricSession's M Ransack insulted 15k waterproof jacketSessions, Nikita and BonfireSFT's Muck Mueller and his personal photographerSims cambered Tom Sims Pro all mountain boardSims The Juice pipe and park freestyle boardSinners Paul StoopSinners price point Olympia frameless mirror lens goggleSinners Vorlage retro style with spherical lensSlopedeck snowskate for messing around in the citySmith's Code helmet comes with BOA adjustment and Mips and Koroyd for suprior protection Smith's ION MAG XL goggle has new change system that combines magnets with sprocket lock and is OTG compatibleSmith crewSource's Anna Langer with latest adidtion to the familySpect eyewear with Red Bull goggles Spect's Magnetron EON with magnetic lens change systemSpect's Magnetron with spherical lensSpect's Marcel HaasStranda's Cheater best sellling all mountain board Stranda's Mats DrouggeStranda's Tree Surfer for high speeds and tight spotsTSA'S Jeremy Sladen and NOW's founder JFTSG HelmetsTSG's Fly helmet constructed to fit rounder heads with TSG's goggle 2TSG's Gravity sticker bomb helmet with all over TSG logos graphicTSG's Reudi Herger and 24/7's Nils GebbersUnion (plus Capita Split)Union's FF Flagship modelUnion's Scott Stevens pro model with crazy graphic VansVans Hi Standard OG all mountain signature model of Jake KuzykVans Infuse Pat Moore signature model has both BOA and a classic lacing systems Vans Lester Jones and Judith RegenauerVimanaVimana's Brage Richenberg with The Brage his pro model Vimana's signature Markku Koski modle, the most aggressive freestyle board Vimana have made, for experienced riders Vimana's Trond with Session's Bjarne BergsagerVolcom crewVolcom's Gutch Stretch Gore JacketVolcom's Gutch Stretch Gore Jacket insideVolcom's t-shirt printing facilityWest Snowboarding childrens freeride boardWest Snowboarding David LambertWest Snowboarding La Hache + has lightweight wood core and is for more aggressive ridingXions long sleeve top for complete upper body protectionXions sleevless vest with back protectorYes's 20/20 has a concave spoon that forces air under the board making it move faster as there ls less friction with the snow.Yes's Jules Viese with the Uninc