Red Bull Announced As Official Energy Drink Of WSL & Airborne Series To Accompany 3 CT Stops
After its debut during last year’s Quiksilver / Roxy Pro in France, the WSL have announced its Red Bull Airborne series will run alongside three CT events this year; Gold Coast, Keramas, and Hossegor. The move sees the WSL and Red Bull enter into a three year deal, which CEO Sophie Goldschmidt says will, “see Red Bull as the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT), and Big Wave Awards.”
Press Release: Today, the World Surf League (WSL) announced the Red Bull Airborne Series, a three-event specialty series that highlights aerial surfing.
After the success of the Red Bull Airborne specialty event in France last year, WSL will launch the new Red Bull Airborne Series in three locations: Gold Coast in Australia, Keramas in Bali, and Hossegor in France.
2019 Red Bull Airborne Schedule
• Red Bull Airborne Gold Coast: April 3 – 9, 2019
• Red Bull Airborne Keramas: May 13 – 19, 2019
• Red Bull Airborne Hossegor: October 3 – 9, 2019
“After the success of the Red Bull Airborne France in 2018, we are excited to launch the Red Bull Airborne Series,” said Sophie Goldschmidt, WSL CEO. “Thanks to Red Bull’s support, we can now launch Red Bull Airborne events on the Gold Coast, in Keramas, and in Hossegor. Additionally through this partnership, Red Bull will activate against the WSL’s unique Championship Tour and Big Wave properties to engage both consumers and athletes. By working closely with Red Bull, their innovation and support will help us further elevate and promote the sport.”
The Red Bull Airborne Series will launch in conjunction with a global partnership between WSL and Red Bull. The three-year partnership through 2021 sees Red Bull as the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT), and Big Wave Awards.
The partnership between WSL and Red Bull will not only offer fans new original content that will take viewers behind-the-scenes at WSL events but will also provide onsite activations for fans at CT and Red Bull Airborne events. The partnership will also include enhanced areas for competitors with additional training equipment.
