Wasted Talent | Globe London Popup

SW France-based Wasted Talent teamed up with skate shoe behemoth Globe for a minimalist collab capsule and popup in London’s Soho district. The opening party, true to form, went off and we have photos from the event by Carles Medina while SOURCE Editor Harry Mitchell Thompson headed down during the week for a catch up with the guys from Wasted Talent and Globe.

Alexei (Wasted Talent) and Josh (Globe) were buoyant after a good week’s visibility for their brands both in central London and on their respective social and digital channels after the collab’s launch. The popup, located a 2 minute walk from Piccadilly, saw a healthy flow of footfall from young tourists already aware of the brands, to some of London’s more discerning shoppers attracted by the Great Windmill Street store’s chic new frontage.