TSG FW20/21 Goggles Preview
Retail Buyers Guide: Goggles FW20/21
Brand: TSG
Interviewee: Nadja Herger, Head of Marketing/Communication
MARKET
What are your main price points for next season?
Our main price point is in the mid segment for both adults and kids. What makes it very attractive is that all our goggles include an extra bad weather spare-lens.
In the kids segment our main price point for goggle and 2 lenses (good & bad weather lens) starts at 44.95 €. In the adult segment it is 99.95 € for goggle incl. replacement lens for bad weather conditions. Magnetic Lens Changing technology retails from 124.99 €
Mini
How are you segmenting your goggles collection?
We mainly segment by fit: small/kids, medium, large.
For 20/21, what’s the main product news you have in store for retailers?
We will introduce a new goggle that combines the features of two of our popular goggles: The look of the AMP goggle with the lens change system of the Goggle Two. Our team riders asked for this and have already ” snatched ” the first photo samples from our office. The new Goggle Four has a stylish thin frame design with a large cylindrical lens for best all-round visibility. Equipped with a magnetic lens changing system, the glass can be switched in seconds in changing light conditions. A small tab on the lens makes it easier to grab the glass. Since the Goggle Four, like all our goggles, comes with an extra bad weather lens, it offers an all-round carefree package for every winter sports enthusiast.
What is the secret to selling high-quality snow goggles?
Well, first of all, it’s important to make high quality goggles. We focus on all the functions and materials that a user likes on snow during the day. Frame and fit must be perfectly matched to the face, the lens must provide distortion-free peripheral vision and the lens must be easy to change.
Two
How do goggles fit with the rest of your line?
Our goggles fit perfectly to our helmets. A gap-free fit is vital, as only then helmet and goggles form a unit and can deliver best performance.
In terms of design and graphic, you can always find the combo Goggle & Helmet that lock up with graphic and colors. Our Art Designer is doing a great job at making these two pieces fit together in style.
Four
PRODUCTS
Any new shapes for 2020?
As I mentioned up top, the Goggle Four is new for us. New cylindrical shape with magnetic lens change technology.
What are the tints/colours on trend for 2020?
We put some cool sewn-on logo emblems on the straps (Goggle Two), work with stripes in the same colour spectrum (Goggle One), have full pattern checkered prints in black and white for adults and kids. All graphics and colours can be found in our helmet collection and you can find some really nice combinations. Kathi Macheiner from the Austrian design studio Adhocrates collective and mother of The Snowboarding Family (https://www.ridetsg.com/snowboarding-family/) designed a yeti-party design for our Expect Mini 2.0 kids goggle.
How important is helmet compatibility in your strategy?
All our goggles are designed to integrate perfectly with helmet use. We offer different size to fit our different helmet models and sizes.
In terms of design and graphic, you can always find the combo Goggle & Helmet that lock up with graphic and colors. Our Art Designer is doing a great job at making these two pieces fit together in style.
TECH / ECO
What new technical features are debuting for 2020?
There is no new substantial tech for 2020-21. We are continuing to focus on pushing our Magnetic Lens Changing Technology.
Which lens technologies/coatings are key for next season?
Green, blue and rainbow chrome tints are well appreciated. Our mirror coatings allow for reduced glare reduction and reduced VLT percentages. Of course, all of our lenses are 100% UV protective and are all dual-lenses.
BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Goggle Four & Goggle Four S
Say hello to our brand new Goggle Four, TSG’s latest and greatest contribution to surround vision on the mountain. These amazing supersized goggles, for riders with medium to large faces, are equipped with an oversized, distortion-free cylindrical dual-lens that is both anti-fog and anti-Scratch. This lens can be swopped out with the flip of a thumb – even with gloves on – thanks to a magnetic locking system and easy-grip changing tab, and we even supply a bonus bad weather lens and microfiber goggle bag to keep ‘em in. The Goggle Four is also graced with a conformable TPU frame, backed by ergonomic triple-layer face foam for superior comfort, and kept in place with a non-slip 40mm silicone strap. Whether you ride with or without a helmet the Goggle Four is an essential piece of kit for winter 20/21.
The Goggle Four S is the perfect goggle for smaller faces! It has the same premium features as the Goggle Four.
protection: 100% UV protection, EN 174 CE certified
Lens: Oversized cylindrical dual-lens, Anti-Fog inner lens, Anti-Scratch
Comfort: Magnetic quick lens change technology, Wide peripheral vision, Flexible TPU frame, Frame vent, Contoured triple-layer face foam, 40mm non-slip silicone strap, Helmet compatible frame, Free bonus bad weather lens, Microfibre goggle bag included, Large faces
Goggle Two
Designed to integrate perfectly with our adult sized helmet models, the TSG Goggle Two offers all the features of our Goggle One, plus the added quick-change functionality of our magnetic lens system. The large spherical shaped dual-lens offers expansive peripheral and downward vision, and can be quickly swapped out in fast-changing light conditions. The inner lens is made of anti-fog treated CA, while a triple-layered fleece face foam maintains comfort while wicking away sweat during all-out sessions. The free bonus lens delivers better vision during bad weather conditions.
protection: 100% UV Protection, EN 174 CE certified
lens: Spherical dual-lens, Anti-Fog inner lens, Anti-Scratch
comfort: Magnetic quick lens change technology, Flexible TPU frame, Articulating outriggers, Frame vent, Contoured triple-layer face foam, 40mm non-slip silicone strap, Helmet compatible frame, Free bonus bad weather lens, Microfibre goggle bag included, Medium/Large faces
Expect Mini 2.0
To give kids quality eye protection on the mountain we made a mini version of the Goggle Expect It features the same scratch-resistant, anti-fogging and distortion free, surround vision of a cylindrical dual-lens, with a helmet compatible hybrid frame/frameless construction, Triple-Layer face foam and a non-slip strap. As a mini package this is the most comfortable and secure goggle for groms this season.
protection: 100% UV protection, EN 174 CE certified
Lens: Cylindrical dual-lens, Anti-Fog inner lens, Anti-Scratch
Comfort: Flexible TPU frame, Frame vent,Contoured triple-layer face foam, 40mm non-slip silicone strap, Helmet compatible frame, Free bonus bad weather lens, Microfibre goggle bag included, Small kids faces
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