Messe München Locations Set For Success In New Normal

The team at Messe München Locations have adapted to the new situation presented by COVID by altering the uses of their locations. Looking to ensure a secure future, the sales team has been working hard to bring in new customers, with Hyper Bowl, GPEC Digital and the European Cycling Championships already signed up.

The ‘new normal’ opens new worlds for Messe München’s locations

Since March, when the Corona pandemic brought a halt to events in Germany and across Europe, the Sales Team at Messe München Locations has been working tirelessly on acquiring new customers for the future. And one thing is clear: Interest in holding events at the venues of Messe München over the coming years continues to be very strong.

Shortly after the official lockdown and the ban on events in Germany, a number of departments at Messe München started to think about alternative event formats, to develop ideas and assess external inquiries for the use of the locations of Messe München during the Corona period. Within a short space of time an open-air drive-in cinema, the Autokino+, was set up on the outdoor area to the north of the Messe München exhibition centre. Also, the ICM – Internationales Congress Center München – opened its doors as a venue for state law examinations organised by the Ministry of Justice, and the MOC Veranstaltungscenter hosted the examinations of the Chamber of Industry and Commerce. Running in parallel with these initiatives, the team continued its efforts to attract new customers for the coming months and years – with success.

Monika Dech, Deputy Managing Director of Messe München, is pleased that “many event organisers are already, even in these unusual times, choosing our locations for events in the medium and long term. This is impressive confirmation of our excellent reputation in the sector and also of the fact that people in the world of business and commerce are most definitely looking to get back to direct, personal contacts at trade exhibitions and congresses.”

Hyper Bowl from June to September 2020
As early as April, a new kind of format was attracted to the exhibition centre – this is the “Hyper Bowl”, a mixed reality studio featuring a 270° LED wall, which can be used for filming, photoshoots and product presentations. The Hyper Bowl is set up from mid-June to the end of September in Hall C5; the organisers are Frank Foerster of TFN GmbH and Holger Amann of Fournell Veranstaltungstechnik.

In March 2021 it all goes digital
For next year, another new customer has also come on board: GPEC® digital, a leading trade fair for digitization of internal security, to be held on March 24 and 25, 2021 at the Messe München exhibition centre, specifically in the Conference Center Nord and in Hall C6. More than 2,300 participants from 28 countries and about 190 exhibitors from over 20 countries are expected to take part. Dr. Uwe Wehrstedt, Managing Director of EMW Exhibition & Media Wehrstedt GmbH, the organizer of GPEC® digital, chose Messe München quite deliberately: “Following our premiere in Berlin in 2019, I would now like to move the event to the ‘IT capital of Germany’, namely Munich. The Conference Center Nord in conjunction with Hall C6, offers the best conditions for GPEC® digital. The infrastructure is first class, the conference rooms are state of the art, and – thanks to the modular system of C6 – we have flexibility in how we design the event and can expand at short notice. Also, we feel very welcome in Munich, as the Bavarian State Minister of the Interior, for Sport and Integration, Joachim Herrmann, has taken over as patron of the event.

Cycling contest in C1
One new customer from the sports sector has also been attracted for 2022. From August 11 to 15, 2022, the cycling contest in the 2nd European Championships will be held in Hall C1 of the Messe München exhibition centre. Many of the other disciplines in this multi-sports event will take place in the Olympiapark Munich – precisely 50 years after the Bavarian capital hosted the Summer Olympics in 1972.

Messe München Locations
With the Messe München exhibition centre, the ICM – Internationales Congress Center München, the MOC Veranstaltungscenter München and the Conference Center Nord the four venues of Messe München offer tailor-made solutions for specific customer needs and events of all sizes and formats. The Sales Messe München Locations team advises clients on the offering, services and availability of all the locations for the organisation of trade shows, conferences, annual general meetings and other events.

Messe München
Messe München is one of the world’s leading networking platforms. In a reflection of the slogan “Connecting Global Competence”, Messe München serves as a global networking platform and brings together decision makers from all parts of the world. Messe München’s portfolio comprises more than 50 trade fairs for capital and consumer goods as well as new technologies that focus on the latest social issues. These trade fairs include the world-leading trade fairs bauma, BAU, IFAT and ISPO Munich. The roughly 200 events organized by Messe München each year attract about 50,000 exhibitors and 3 million visitors.

Messe München has one of the most modern exhibition grounds in the world and with its four locations in Riem, the ICM – Internationales Congress Center München, the MOC Veranstaltungscenter München, and the Conference Center Nord, is able to fulfil all its customers’ requirements individually. Messe München is very successful in its domestic market in Munich as well as in other countries. It is active in all important growth markets: China, India, South Africa, Brazil, Russia and Turkey. Overall, Messe München, with its network of associated companies and foreign agencies, is present in more than 100 countries.