Spinera SS21 SUP Preview
Retail Buyers Guide: SUP SS21
Brand: Spinera
Interviewee: Richard Ems, CEO
How has Covid affected your SS21 range’s development & production? (delays/range cancellations/carry over…)
After a big rally on our products in late spring and all summer 2020 we did push into more types of boards. On the one hand, we developed more sizes so that we can target each customer more individually and on the other hand we also go into more colors and types of sup boards.
We have developed a range of boards with the ULT Drop Stich (Ultra Light Technology). The light 9.10 f.e. is only 6,7kg. This board is specially made for real outdoor active people. It will be rolled together very easily and quickly stored away.
With PaddleExpo and all the tradeshows cancelled in 2020, how will you connect with distributors and retailers to market the SS21 products?
With online meetings and with our field service team and push more in social media and online content.
Inflatables: Which new technologies & models are you implementing in 2021?
ULT – ultra-light Dropstich Technology
Also, we are introducing the Spinera SupKayak model. A combination of sup and kayak. A little wider as standard sup but still great for sup paddling and also performing great as a kayak. 3 models available with 10,12,14 fd. For 1, 2 persons.
Please name your 2 highlight pieces and items that retailers should definitely order.
Lets Paddle Sup Board 10.4 size
Supventure 10.6 size
Brand Previews
