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Doodah (Swiss) Buyer Matthew Lee Talks Snow Business

In early 1994 Matthew Lee and Thomas Scherrer launched their first doodah snowboarding store in Zug (Swiss). Today there are 10 shops around Switzerland that are the leaders of their industry. We catch up with Matthew to find out about their plans for this winter and discuss 20/21 stock choices. How has winter 20/21 kicked off? I hear in the US the backcountry market is booming… any trends noticed here? Winter has kicked off like most years I would say, the only trend I’m seeing just…