Forcefield Body Armour 21/22 Snow Protection Preview
Retail Buyers Guide: Snow Protection 21/22 Retail Buyer’s Guide
Brand: Forcefield Body Armour
Interviewee: Patrick Lambert, Sales and Marketing
What are the main trends in protection for snowboarding in FW21/22 and how do you address them with your products?
All day comfort and ergonomics are the holy grails in terms of body armour. Forcefield address this by offering Breathable, wicking base layer fabrics that are designed to be worn as your first layer. These fabrics incorporate CE approved thin, flexible armour, so you are protected all day without noticing it.
Pro Shirt AIR
Which snowboarding protection products sold best during FW20/21?
Our “SPORT” range of armoured base layers.
Are your products targeted to specific customers / rider types?
Not specifically. They are designed to be worn by any snow sports enthusiasts that might benefit from impact protection. Because of the comfort and breathability of our Sport and Pro Air range they are worn by park kids right through to middle aged “one week a year” recreational skiers.
What is the general consumer’s attitude towards wearing snow protection? Has this changed in recent years?
Most are happy with wearing helmets now but the reality is that nobody really WANTS to wear protection… Therefore, if we can make it as thin and comfortable as possible then users won’t feel that it is a “pain in the ass” to wear it or that it inhibits their movements or ability to perform.
Pro Shirt AIR
Please talk us through your 2 key models for FW21/22.
Pro Shirt XV2 AIR – Unbelievable protection for shoulders, elbows, back and chest housed within a super-breathable and wicking mesh base layer. Top of the range in terms of fabric (BeCool and Dryarn) and armour (Isolator CE level2). Designed to be worn all day under you mid/outer layers and offer protection that you don’t notice (until you take a slam!)
Sport Jacket – Slimline armour and a breathable, jersey-soft base layer. All for a £125! Breathable, wicking and fully washable fabric housing slimline armour which is removable to enable washing of the garment.
Brand Previews
