Picture 2023 Womens Swimwear Preview

Retail Buyers Guide: Boardshorts 2023 Retail Buyer’s Guide
Brand: Picture
Interviewee: Marion Bertrand, Product Manager

What are the current industry trends in women’s swimwear?
Patterns are a bit out of fashion at the moment, and the classic, clean style is making a comeback. Seduced by the elegant simplicity of the designs. Asymmetrical swimming costumes, like a peplum swimming costume with only one sleeve. The cutout trend translates into swimwear. Classic triangle, lowback one-piece, high waist bottoms

What style/shape of swimwear is most popular in your range?
The triangle top and light coverage bottom

What were your best sellers in the SS22 collection?
KALTA TRIANGLE TOP and FIGGY BOTTOMS

Where do you expect the biggest growth in SS23?
Lowback reversible one-piece and triangle top, high waist bottoms

What have been the major inspirations behind the designs in the SS23 range?
Sustainability

What colour palettes and prints will we find in your SS23 range? Any crossovers from other brand product categories?
Prints inspired by the Dune du Pyla in France, an abstract movement in pastel colours and a paisley print. Feminine, soft colour palette. Prints and palette cross over with streetwear and accessoiries for an easy merch

What silhouettes are you featuring in your SS23 collection? Any construction techniques you’d like to highlight?
Sport silhouettes, feminine yet, our swimwear is made for the active surfing girls: durable materials, elasticated elements and ergonomics

What materials are you using in your SS23 collection?
Mipan Regen fabrics, GRS-certified 100% recycled, high-quality nylon yarn made of recycled pre-consumer waste, UPF50+ maximum UV protection, Chlorine & sunscreen damages resistant

What efforts are you making towards sustainability?
A total effort is made as usual: sustainable sourcing

What are your marketing stories for your SS23 collection?
The sustainable sourcing and the mix and match of our bikinis

How will you support retailers to sell this category?
They will be able to buy specific hangers, that will also inform consumers about our swim benefits. A dedicated photoshoot. Our team riders surfing with the products (Ex: Pauline Ado), targeted digital campain

Have you suffered any stock or delivery issues due to supply chain bottlenecks? If so, what solutions have you implemented?
We are suffering delay in our deliveries but we are on a daily contact with our suppliers and will deliver not too late our clients, one month delay

Best Sellers

KALTA TRIANGLE TOP
Step outside this summer with confidence and style wearing our Kalta triangle top. Its feminine cut and its adjustable straps will fit your shape and style, making the Kalta the perfect choice for more active days by the water. We made this top with technical and sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features Dry Feel antimicrobial treatment to ensure greater comfort and performance. This bikini top is fully lined with a soft stretch lining, has removable cups and a front bow detail. With the Kalta, style and performance go hand in hand!

FIGGY BOTTOMS
Our Figgy bottoms are the iconic piece of swimwear, featuring a classic shape with regular coverage and a mid-rise waist. The side strap details make all the difference for a more stylish yet active look. We made these bottoms with sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features a full jersey lining and Dry Feel antimicrobial treatment, since style, comfort, and performance can indeed go hand in hand. The Figgy bottoms are the stylish way to enjoy active days by the water.

NANOE SWIMSUIT
The Nanoe one-piece swimsuit belongs to our full range of technical swimwear. We made this swimsuit with sustainable MIPAN® regen™ recycled nylon fabric, which offers excellent stretch, a soft feel, durability, resistance to chlorine and sunscreen damage, and UPF50 protection. It also features Dry Feel antimicrobial treatment to ensure greater comfort and performance. This one-piece swimsuit is fully lined with a soft stretch lining and has removable cups for shape and support. The retro tank style, elegant cut with a high leg line, scooped neckline, and press-studs opening make this a fashionable and eco-friendly swimsuit.