ABS SNOW SAFETY F/W 2025/26 PREVIEW
Retail Buyers Guide: Snow Safety F/W 2025/26 Retail Buyer’s Guide
Brand: ABS
Interviewee: Marketing Team
Which technical snowpacks sold best in the winter 2023/24 and why?
At ABS, the A.Light E was the product most in demand. The combination of the electric E2 system and the ZipOn principle invented by ABS offers our customers the greatest flexibility and options.
Are you feeling the impact of climate challenges (unpredictable conditions, snow at higher altitudes, more expensive costs) on your product demand and development?
Yes, it is becoming more unpredictable from year to year and correspondingly more difficult to plan. Customer demand is clearly linked to climatic conditions.
What are the technical highlights in construction and materials of your 2025/26 collection?
In 25-26 we are expanding our backpack collection with two models, the Rift 22 and Rift 35, which have been specially developed for use on high-altitude tours and shorter day tours well beyond the winter months. In terms of design and materials, great attention has been paid to functionality, durability and sustainability.
What color palettes, prints or patterns are you featuring in your 2025/26 collection?
In addition to the main color Dark Slate, we will be continuing the color palette 24-25 and introducing a new white and black pattern.
Which technical snowpacks do you expect the most growth from in 2025/2026 and why? Avalanche Airbags with electronic systems will still gain further market share
How are you implementing sustainability in your products and production processes?
In addition to the selection of recycled and tested materials and a certified production facility under German management and mindset, our products are designed for a long service life that our customers can enjoy for a long time.
What are your marketing stories for 2025/26?
Our new alpine touring backpack collection RIFT -> extends the season with ABS
How are you helping retailers to sell this category?
We primarily support retailers with comprehensive product training since our items require detailed explanations. On the marketing front, we strive to provide engaging content encompassing all necessary facts and features to assist in selling our products effectively. This combination of thorough product education and compelling marketing materials aids retailers in effectively showcasing and selling our items in this category.
Key Products:
RIFT Collection + Voltage + Vario
Our Voltage/Vario collection is the highlight of our avalanche backpacks. Thanks to our tried and tested ZipOn system, the Vario/Voltage base unit can be individually expanded from 10 to 40 litres and is therefore always the right companion, whether for a powder session or a multi-day tour.
The Vario:
Is the version with our proven EASY.TECH, i.e. the mechanical system.
The Voltage:
Is equipped with the electronic system from Alpride.
Avalanche Backpacks:
In addition to avalanche backpacks, the collection will be extended by the Rift collection without airbag, which will form the bridge between summer and winter alpinism. The Rift, a rucksack created by passionate alpinists for alpinists. Available in 35 and 22 litres, you are perfectly equipped for everything from a half-day tour to a multi-day alpine tour. Equipped with all the essentials for a high alpine adventure, it is the ideal companion for the all-round alpinist.
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