ALDER WETSUITS S/S 2025 PREVIEW
Retail Buyers Guide: Wetsuits S/S 2025 Retail Buyers Guide
Brand: Alder
Interviewee: JOHN WESTLAKE, RUBBER MAN
There have never been so many participants out there in the water, however the retailers wetsuit hangers still display some 2023 SKUs: How was the 2024 market and order levels?
It has been a challenge with many international brands discounting aggressively.
The production life cycle of a wetsuit is 2 to 3 years generally. Beyond mere carry overs, how should we extend that life cycle of the product, avoiding aggressive discounts and bettering the environmental impact?
I would like to see the care and repair of wetsuits more commonly offered by retailers at good rates to the public, this could extend the life of a wetsuit.
The 3/2 fullsuit is the piece de resistance of the spring-summer range, what are the latest developments within your collection (men, women, youth)?
The sea is warmer so Spring suits are now offered to compliment the retailers range.
Which neoprene options did you use for SS25?
Unlike the trend in winter wetsuit, does the backzip entry system still account for big numbers in 2025?
Back zip suits are still the most popular for summer especially for kids during our holiday season.
Tell us about your colours and graphics, Do you favor gender-neutral colors/prints or sundry graphics?
Our retailers are fairly conservative and gender-neutral colours are preferred.
Key Products:
EVO FIRE FX 3/2:
The Evo Fire FX is a hard core, no-nonsense suit, built to last, it has a minimal panel design with innovative materials and features to create a warm and supple comp style summer suit. It has fully taped seams inside for a longer life free from leaks, flexible FX neoprene and water lock cuffs for reduced flushing. These suits are designed and tested by UK surfers who ensure built in quality. Check out the FX panels, they include Oyster shell foam which is not only eco friendly but so soft!.
Material: FX neoprene arms/shoulders, Oyster shell foam upper body, Fireline body and back
Construction: Glued and blindstitched (GBS) seams, Contour taped throughout, Aqua-alpha water based glue
Features: Waterlock cuffs and ankles, ergoflex kneepads, hidden key loop.
EvoFire-FX_
TORCH FX 4/3:
We designed the Torch FX using soft materials and high-end features to create a flexible and warm suit. It boasts double lined neoprene throughout to maintain GBS seam strength, while tress areas like the crotch and upper knees are taped inside for durability and reduction of water ingress. This 4/3 is perfect for the shoulder months of April/May and October/November.
Material: FX neoprene arms/shoulders, Surflex neoprene body, Fireline inside the chest and back
Construction: Glued and blindstitched (GBS) seams, Contour taped in stress areas, Aqua-alpha water based glue
Features: Waterlock cuffs and ankles, duratech kneepads, hidden key loop.
Torch-FX_
PYRO FX 3/2:
The Pyro FX offers great value combining durability and performance at an unbeatable price, the FX fabric of the shoulders and sleeves provides softness and flexibility so you can keep paddling on those long summer days. We never cut corners when it comes to build quality, all our suits carry a guarantee supporting construction and materials so you can enjoy with confidence.
Material: FX neoprene arms/shoulders, Glideflex neoprene body, Fireline torso and back
Construction: Glued and blindstitched (GBS) seams, Contour taped in stress areas, Aqua-alpha water based glue
Features: Duratech kneepads, hidden key loop.
Pyro-FX
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