AMPLID SNOWBOARDS F/W 2025/26 PREVIEW

Retail Buyers Guide: Snowboards F/W 2025/26 Retail Buyer’s Guide
Brand: Amplid
Interviewee: PB

How was last season in the snowboard market?
Last season was very good for Amplid. Early start with punctual snowfalls across the Alps. Snow for x-mas holidays, but with an abrupt summer appearance around Easter holiday.

With the recent overall price increases, have there been any positive developments in manufacturing, sourcing, or logistics?
Freight costs came down again after the post-covid frenzyness. Obviously all the conflicts in the world don’t help to keep energy costs down. The main challenge for the winter sport industry are the increasing prices of lift passes.

E-commerce Vs. physical retail, how are you balancing both channels?
Obviously e-commerce is a fact, and it is something we are putting into our cross calculation: Thanks to ecommerce Amplid was able to keep retail pricing mostly constant, which helps our retailers.

What unique brand messages are you focusing on for the 2025/2026 snowboard season?
“Amplid – the official partner of your sickest day” will be our brand message for 25/26. Designed for Performance. Crafted for Your Sickest Day.

SNOWBOARD SPECIFIC

What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 25/26 range?
For 25/26 we are introducing a new honey comb construction which we named after our “Hollow Project”: Hollow Tech. Inspired by learnings from the Hollow Project, profilable resin-proof honeycomb inserts solve weight and performance challenges. This innovation reduces weight while maintaining strength and flexibility, delivering superlight boards and ultraquiet tips and tails.

Key Products:

Time Machine:
Inspired by the success of our anniversary model, The 20, the Time Machine brings that celebrated geometry into the Centrifugal Collection, designed for riders who demand precision and speed on groomed runs. Featuring a directional shape in the new Centrifugal Construction, this board is crafted to dominate corduroy, slice through turns with surgical accuracy, or handle high speeds in banked slaloms with ease. Equipped with Hollow Tech for a lighter, more responsive feel, Zero90 Carbon for torsional power with a smooth, controlled flex, and Antiphase 4.0 to absorb vibrations and provide a silky-smooth ride at top speeds, the Time Machine is built to elevate your piste performance. With the fastest sintered base on the market, it’s a board that begs to go full throttle. This is Peter Bauer’s go-to choice for days on groomers – a high-speed weapon that lets you experience physical laws like never before.

Time-Machine

Ohana Vibes:
Meet the Ohana Vibes, the evolution of Amplid’s surf-inspired powder board, replacing the beloved Aloha Vibes. Named after the Hawaiian word for “family,” this board brings unity to every ride, crafted for riders craving agile, responsive turns in deep snow. With a slightly narrower profile and enhanced sidecut, it keeps you in sync with the mountain, fellow riders, and nature’s flow. The refined, fish-tail shape adds playful precision, offering effortless float and stability in powder with a smooth, surfy feel through trees and open fields. Amplid’s HEXO2 Lite honeycomb inserts in the nose reduce swing weight for added maneuverability and less fatigue. Paired with a sintered base and early rise camber for optimal grip and float, every powder day feels like paradise with the Ohana Vibes. Rediscover the spirit of the mountain with the Ohana Vibes—where family, waves, and powder unite.

Ohana Vibes

Mood Bender:
The Mood Bender, Amplid’s innovative replacement for the iconic Dada. Designed as the ideal backcountry and sidehit freestyle board, the Mood Bender is slightly narrower with an “almost true twin” shape, featuring a subtle taper for better float without losing switch performance. Its refined shape provides agility and control, perfect for seamless transitions between natural hits, powder lines, and technical terrain. This board doesn’t just perform; it elevates your mountain experience, bending your mood to new heights. Every turn and carve brings a surge of joy, like catching the perfect wave in an endless winter swell. With a balanced flex that combines stability and playfulness, the Mood Bender adapts to your style, ensuring every session leaves you feeling stoked and fulfilled.

Moodbender