AMPLIFI LIFESTYLE BACKPACKS S/S 2025 PREVIEW
Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: Amplifi
Interviewee: Jens Hartmann
What were your best sellers in SS24?
Primo Pack, Flight Torino
What are the most important technical features in your SS25 lifestyle backpack collection?
Functional design that supports you in your daily commute and travels. Clear pocket segmentation and everything can be reached any time. Cushy should straps won’t tire you even you carry the pack throughout the day.
What materials are you using in your SS25 collection?
The water-repellent coating of those products is without environmentally harmfully fluorocarbons (PFCs). The water- and dirt-repellent properties are based on a DWR (Durable Water Repellency) that is harmless to our environment and health. The surface treatment causes water to roll of the outside of the fabric, thus the product remains dry. All our hardware used on bags is BlueSign certified
What colours and prints are you featuring in your SS25 collection?
We stick to black with discreet an tonal printings, that product shall speak for itself
What efforts are you implementing towards sustainability?
We use recycled materials all with PFC free coatings. All our hardware used on bags is BlueSign certified. The new travel and lifestyle backpacks have a matte finish on the outer which makes them super repellent against water and dirt
Key Products:
The Primo Pack:
Is a killer urban pack that maintains the high standards set by AMPLIFI’s technical range of backpacks. Built tough but with maximum style, it includes a specially lined laptop pocket as well as plenty of other useful storage for your daily commute or just hitting the town.
Primo
The Flight Torino:
Meets most airlines’ hand luggage requirements, so you won’t even need to check it in! The user-friendly double-decker fold-out construction keeps your gear organized and compact. Multiple grab handles, a telescopic handle and wheels make it a breeze to take anywhere!
AMPLIFI_FlightTorino
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